Marketing Lead

We are looking for a high-impact, resourceful Marketing Lead to build brand

presence and trust among the MSME sector in India.

Your goal is to make company the "default" delivery partner for small businesses using lean,

cost-effective strategies.

Scope of the Role

1. Lean Brand Building

Develop and execute a brand strategy that prioritizes impact over high-spend ad

campaigns.

Address MSME pain points directly to position as a reliable, MSME-friendly partner.

Solve the brand duality to ensure clarity and synergy in the Indian market.

2. PR & Earned Media

Craft compelling narratives for MSME-focused media, industry publications, and

community channels.

Secure measurable PR coverage that boosts credibility and drives inbound interest.

Act as the primary storyteller for our mission in India.

3. Content & Community

Produce high-utility content: customer success stories, case studies, and localized "how-

to" guides.

Build and nurture MSME communities to encourage engagement, loyalty, and referrals.

4. Growth & Cross-Functional Support

Provide the "fuel" for our growth engine: create messaging, creative assets, and sales

collateral for performance marketing and partnership teams.

Ensure brand consistency across onboarding and activation touchpoints.

What Success Looks Like (612 Months)

Organic Growth: A measurable increase in organic leads and branded search traffic.

Media Presence: Consistent PR mentions in relevant business and MSME media.

Positioning: Establishing a clear market sentiment:

Sales Enablement: Delivery of high-converting case studies and content that help the

sales team close MSME clients.

Who You Are

Experience & Capabilities:

Lean Brand Specialist: You have a track record of building or scaling brands with limited

budgets.

MSME Expert: You understand the nuances of the Indian MSME/SMB markethow they

think, who they trust, and where they spend their time.

PR Savvy: You know how to pitch a story that editors actually want to publish.

Hands-on Creator: You are comfortable moving from high-level strategy to writing a case

study or social post yourself.

Mindset:

Resourceful: You find creative ways to get "big brand" results on a startup budget.

Impact-Oriented: You care more about leads and trust than "vanity metrics" or awards.

Collaborative: You enjoy working with growth, product, and sales teams to ensure the

brand supports the bottom line.

Qualifications

5+ years in Marketing, PR, or Brand Management (Startup experience is a massive plus).

Proven experience adapting global brand messaging to local Indian contexts.

Portfolio of content or PR campaigns that delivered measurable business results.

Location: Must be based in or willing to relocate to Mumbai.