Marketing Analytics & AI Growth Manager

DVI Works is a technology services firm headquartered in Coimbatore, India one of the country's fastest-growing IT hubs. We partner with clients worldwide, building on a foundation of trust, quality, and collaboration. Our expertise spans software development, digital media, and visualization, delivering innovative solutions across industries. Our mission is to connect global innovation with India's exceptional IT talent, ensuring high-quality delivery, seamless integration with client teams, and long-term partnerships.

At DVI Works, this role is essential to transform our marketing into a scalable, data-driven growth engine. As we expand our presence among SMEs in Germany while leveraging delivery capabilities in India, we need more than traditional marketingwe need a function that can identify the right customer segments, generate high-quality leads, and continuously optimize performance based on real data. This role bridges the gap between marketing, sales, and technology by bringing clarity to what drives conversions, building reliable tracking and insights, and applying AI in a practical, results-oriented way. It ensures that our growth is predictable rather than ad hoc, reduces dependency on manual sales efforts, and positions us as a modern, AI-driven partner in the market. Ultimately, it enables us to scale efficiently, improve conversion rates, and strengthen our competitive advantage.

• Identify new markets, customer segments, and high-potential leads using data and AI
• Analyze competitors, industries, and trends to uncover growth opportunities
• Define ICPs (Ideal Customer Profiles) and buying signals to improve targeting and conversion
• Translate insights into actionable strategies that drive pipeline growth

• Build and improve marketing tracking (GA4, attribution, dashboards)
• Turn data into clear recommendations for Marketing & Sales
• Optimize customer acquisition and campaign performance through data-driven insights
• Run experiments (A/B testing, funnel optimization)

• Identify and implement AI use cases (lead scoring, segmentation, forecasting, content optimization)
• Evaluate and introduce AI tools to improve marketing efficiency
• Build lightweight workflows using tools like ChatGPT, Zapier, HubSpot, etc.
• Continuously explore new ways AI can improve marketing outcomes

• Curious about AI and new technologies
• Data-driven and experiment-oriented
• Able to connect business goals with data insights
• Hands-on, proactive, and solution-focused
• Comfortable working in a fast-paced, entrepreneurial environment

• Excellent communication and interpersonal skills.
• Leadership qualities and strong team ethics.
• Ability to collaborate seamlessly with international teams and clients.

• Experience in growth / performance marketing / marketing analytics
• Strong analytical mindset with hands-on experience in tools like:
• Google Analytics (GA4), Tag Manager
• HubSpot or similar CRM tools
• Proven ability to turn data into actionable insights
• Exposure to AI tools in marketing (ChatGPT, automation tools, etc.)

• Experience with Power BI or other BI tools
• Experience in B2B or SaaS marketing
• Familiarity with marketing attribution models
• Experience working in international / European markets

• Unlock your full potential with a competitive salary, performance-driven growth, and exciting opportunities to work with international clients.
• Flat, non-hierarchical team structure that values ideas over titles.
• Work directly with leading European clients on global projects, gaining hands-on international exposure.
• A dynamic workplace that encourages creativity, continuous learning, and the perfect stage to showcase your talent.
• Health insurance coverage for you and your family.
• Recognition & Rewards Fair compensation and appreciation for all your contributions.
• Lunch and dinner.

If youre excited about combining marketing, data, and AI to drive real growth, wed love to hear from you.