Manager revenue strategy

Role: Manager Revenue Strategy - Events and Branded Content

Role Overview:

Drive monetisation and growth across branded content, TV/digital properties and on-ground IPs by combining execution, innovation and business development. The role will focus on creating scalable revenue opportunities, identifying new growth areas and supporting cross-functional teams to build stronger market-facing solutions.

Key Responsibilities:

1. IP & Branded Content Monetisation

• Drive revenue across on-ground IPs, branded content integrations, TV specials and digital extensions.
• Create scalable sponsorship models, branded integrations and innovative commercial opportunities.

2. New Revenue Stream Development

• Identify whitespace opportunities for new IPs and monetizable content formats.
• Explore non-traditional revenue opportunities including partnerships, licensing and new category entries.

3. Client Acquisition & Category Expansion

• Build new advertiser pipelines across categories and identify emerging sectors/startups for partnerships.
• Support the sales team with fresh pitch ideas, integrated solutions and new business opportunities along with client servicing team.

4. Conceptualisation & Innovation

• Develop new event and content concepts rooted in consumer, editorial and advertiser insights.
• Research and suggest differentiated formats and experiences that improve monetisation potential.

5. Market Intelligence & Revenue Insights

• Track competitor IPs, sponsorship models, category spends and market trends to identify white spaces.
• Provide strategic inputs to improve product-market fit and revenue effectiveness.

6. Cross-platform Packaging

• Build integrated solutions across TV, digital, social and on-ground to maximise client value and deal size.
• Work closely with client servicing teams to strengthen delivery and unlock upsell opportunities.

7. P&L & Commercial Ownership

• Manage budgets, profitability and ROI across properties, ensuring commercial viability and yield optimisation.
• Annual Planning and Budgeting alongwith sales forecasting

8. Cross-functional Collaboration

• Partner closely with Sales, Client Servicing, Editorial, Marketing and Production teams to align content, commerce and execution.

Core Skillsets:

Business Development | IP Monetisation | Revenue Strategy | Client Partnerships | Content Innovation | Market Intelligence | Integrated Media Solutions | P&L Orientation

Experience: 4-8 years experience in Business development, Ad sales analysis and pricing

Software: MS Excel, Powerpoint, BARC YUMI, Power BI, Saleforce, Tableu