Manager - Performance Marketing

Location: Mumbai / Gurugram / Bangalore

Department: Performance Marketing

Experience: 47 Years

About the Rol

ePublicis Groupe is seeking a results-driven Performance Marketing Manager to lead the planning, execution, optimization, and reporting of digital performance campaigns across multiple channels. The role requires a strong understanding of paid media, analytics, attribution, and conversion optimization, with the ability to drive measurable business outcomes for clients

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Key Responsibiliti

• esDevelop and execute performance marketing strategies across Google Ads, Meta, LinkedIn, YouTube, Programmatic, and other digital platform
• s.Manage end-to-end campaign planning, execution, monitoring, and optimization to achieve KPIs such as Leads, Sales, CPA, ROAS, CAC, and Revenu
• e.Drive performance across paid search, paid social, display, video, affiliate, and app marketing channel
• s.Analyze campaign performance and derive actionable insights to improve efficiency and effectivenes
• s.Monitor budgets, pacing, and bid strategies to maximize returns on media investment
• s.Collaborate with planning, analytics, creative, ad operations, and client teams to deliver integrated solution
• s.Conduct A/B testing across audiences, creatives, landing pages, and bidding strategie
• s.Leverage audience segmentation, remarketing, and first-party data strategies to improve campaign performanc
• e.Prepare client-facing reports, dashboards, and performance reviews with strategic recommendation
• s.Stay updated on industry trends, platform updates, privacy regulations, and emerging digital technologie

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Requireme

• nts47 years of experience in Performance Marketing, Digital Marketing, or Paid Med
• ia.Hands-on expertise
• in:Google Ads (Search, Display, YouTube, Performance M
• ax)Meta Ads Mana
• gerLinkedIn
• AdsDV360 / Programmatic platforms (preferr
• ed)Strong understanding of attribution models, conversion tracking, GA4, GTM, and analyti
• cs.Experience managing large-scale media budgets and performance-driven campaig
• ns.Proficiency in Excel, Power BI, Looker Studio, or similar reporting too
• ls.Strong analytical, problem-solving, and stakeholder management skil

ls.
Preferred Sk

• illsExperience working with agency-side clients across FMCG, E-commerce, BFSI, Retail, Telecom, or D2C sect
• ors.Knowledge of App Marketing, Marketing Automation, CRM integration, and Customer Journey Optimizat
• ion.Certifications in Google Ads, Google Analytics, Meta Blueprint, or related platfo