Loyalty Program Management

Own the end-to-end strategy, execution, and optimization of the company's loyalty and rewards programs.
Design customer-centric loyalty constructs to improve engagement, retention, transaction frequency, and customer lifetime value.
Develop and manage earning, redemption, milestone, tiering, and engagement-based reward programs.
Continuously evaluate loyalty performance and recommend enhancements based on customer behavior and market trends.
Work with product and technology teams to launch new loyalty features and experiences.

Value-Added Services (VAS

Identify, evaluate, and launch new VAS offerings that create customer value while driving incremental revenue
Manage existing VAS portfolio including adoption, utilization, customer satisfaction, and commercial performance
Develop monetization strategies for VAS products through customer segmentation and targeted campaigns
Track business performance and profitability of individual VAS initiatives
Drive continuous optimization of customer journeys related to VAS discovery, purchase, and renewal

Partnerships & Vendor Managemen

Build and manage partnerships with brands, merchants, financial institutions, aggregators, and service providers
Negotiate commercials, customer benefits, and partnership terms to maximize value for customers and the business
Identify strategic partnership opportunities to strengthen the loyalty ecosystem and VAS portfolio
Manage partner performance and ensure delivery against agreed KPIs

.Customer Engagement & Campaign

Plan and execute campaigns to increase loyalty program participation and VAS adoption
Design targeted engagement, retention, and reactivation initiatives leveraging customer insights and behavioral data
Collaborate with CRM and marketing teams to drive awareness and utilization of loyalty benefits and VAS offerings
Develop customer communication strategies around rewards, milestones, benefits, and offers

Loyalty Program Manager