Lead Solutions Consultant

Job Description:

• Lead end-to-end solution design for RFPs, RFIs, and client pitches
• Design solutions for CRM and Digital Messaging platforms (SFMC, Braze, Adobe Campaign, etc.)
• Craft compelling narratives that articulate business value, technical feasibility, and competitive differentiation
• Create impactful presentations, solution blueprints, and POCs for stakeholder demonstrations
• Develop scoping documents, effort estimations, commercial models for proposed solutions
• Ensure proposed solutions align with data privacy regulations (GDPR, CCPA) and security best practices
• Support sales teams with technical expertise during opportunity qualification

• Conduct discovery workshops and stakeholder alignment sessions to uncover client needs
• Collaborate with delivery teams to ensure seamless solution handoff and implementation success
• Validate solution feasibility with development and architecture teams
• Address technical queries from clients and internal stakeholders throughout the sales cycle

• Develop reusable solution accelerators and framework libraries
• Stay current with platform updates and emerging MarTech capabilities
• Evangelize AI-driven use cases and opportunities for marketing automation and personalization
• Mentor junior consultants through mentoring and guidance

• Build credibility with client technical and marketing teams through consultative approach
• Participate in client meetings, workshops, and pitch presentations
• Support relationship building activities with existing and prospective client requirements

• 8+ years in MarTech with 2-4 years in pre-sales or solution consulting roles
• Strong hands-on experience with at least one major CRM platform: Salesforce Marketing Cloud (SFMC), Adobe Campaign/Journey Optimizer, Braze, or similar
• Proven track record designing solutions for enterprise clients in competitive bid situations
• Exceptional storytelling ability with strong presentation and articulation skills
• Ability to articulate ROI frameworks and business value articulation

• Willingness to travel occasionally for client meetings and workshops
• Background in consulting, system integration or digital agencies
• Working knowledge of Customer Data Platforms (CDPs)
• Familiarity with APIs, webhooks, event streaming, and real-time data integration
• Awareness of GenAI capabilities for marketing workflows
• Knowledge of emerging trends: composable CDP, real-time personalization, etc.

Good to Have:

• Industry experience in Retail, BFSI, Healthcare, Travel & Hospitality, or Media & Entertainment
• Platform certifications (Salesforce Marketing Cloud, Adobe, Braze)

Must have Skills :

• Strong hands-on experience with at least one major CRM platform (Salesforce Marketing Cloud, Adobe Campaign/Journey Optimizer, Braze, or similar)
• 2. Solution design for CRM and Digital Messaging platforms
• 3. RFP/RFI response and solution architecture
• 4. Exceptional storytelling and presentation skills
• 5. ROI frameworks and business value articulation
• 6. Consultative approach to client engagement

Good to have skills:

• Working knowledge of Customer Data Platforms (CDPs)
• Awareness of GenAI capabilities for marketing workflows
• Knowledge of emerging trends (composable CDP, real-time personalization)
• Multi-platform expertise across various MarTech platforms

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