Lead Generation

ZestIoT is fast growing start-up with a global presence. Specialising in the aviation industry,particularly in aircraft turnaround and the passenger journey, our solutions are helpingairports, airlines and ground handlers achieve turnaround excellence.

As part of our growth, we are now looking for an experienced Lead Generation professional. This individual will be responsible for executing Lead Generation campaigns that enhance brand visibility, support business objectives, and drive stakeholder engagement.

This role will be reporting into the Client and Marketing Director for ZestIoT

Job Description

• Work with a Market Researcher in carrying out account, market and competition research
• Generate leads using email, linkedin and zoominfo copilot
• Use Account-based marketing techniques
• Keep track on campaign performance
• Research and identify potential leads through various channels, including online research, social media, and networking events.
• Assist in qualifying the leads
• Maintain a database of leads through Zoho.
• Collaborate with sales and marketing teams to develop effective lead generation strategies.
• Analyse and report on lead generation metrics to track progress and identify areas for improvement.
• Convert MQL to SQL
• Work on TAM to SAM to SOM implementation and subsequent reach-out
• Need to set up introductory calls and handover to sales

Required Skills:

• Excellent verbal and written skills
• Passionate about achieving targets
• Persistent and resilient attitude
• Innovative

Qualifications

• Extensive knowledge of Zoominfo (Must have) ZoomInfo Co-pilot is a plus
• 3+ years of prior experience of generating lead
• Knowledge of aviation and/or working in a start-up is a bonus