Lead Generation Specialist

TecSight is looking for a proactive and results-driven Lead Generation Specialist to support business growth by identifying, engaging, and qualifying potential clients. The ideal candidate will be responsible for generating outbound leads through cold calls, emails, LinkedIn outreach, and other prospecting channels. This role is best suited for someone who is confident in communication, target-oriented, consistent with follow-ups, and capable of scheduling qualified meetings for the sales team.

Role Overview

The Lead Generation Specialist will be responsible for building a strong pipeline of prospective clients by conducting outbound outreach campaigns. The role requires making a minimum of 100 connected calls per day, sending personalized emails, engaging prospects on LinkedIn, qualifying leads, and scheduling meetings with potential clients.

The successful candidate should be comfortable speaking with decision-makers, understanding client needs, introducing TecSights services, and creating opportunities for the sales team to convert prospects into customers.

Key Responsibilities

Lead Generation and Prospecting

• Identify and research potential clients using platforms such as LinkedIn, company websites, databases, directories, CRM tools, and online research.
• Build and maintain a strong database of prospective clients, decision-makers, and key contacts.
• Generate outbound leads through cold calling, email campaigns, LinkedIn outreach, and follow-up activities.
• Target relevant companies and decision-makers based on TecSights ideal customer profile.
• Maintain accurate and updated lead information in the CRM.

Cold Calling and Outreach

• Make a minimum of 100 connected calls every day to prospective clients.
• Introduce TecSights services clearly and professionally to potential clients.
• Engage prospects in meaningful conversations to understand their business needs and pain points.
• Qualify leads based on predefined criteria such as requirement, budget, authority, timeline, and business fit.
• Handle objections professionally and move conversations toward meeting scheduling.

Email and LinkedIn Campaigns

• Draft and send personalized outbound emails to potential clients.
• Conduct LinkedIn outreach by connecting with prospects, sending introduction messages, and following up consistently.
• Use multi-channel outreach strategies to increase response rates.
• Follow up with prospects through calls, emails, and LinkedIn until a clear outcome is achieved.
• Track campaign performance and suggest improvements to increase engagement.

Meeting Scheduling

• Schedule qualified meetings, discovery calls, or demos between prospective clients and the sales team.
• Coordinate with internal sales representatives to ensure smooth handover of qualified opportunities.
• Share relevant prospect details, requirements, and conversation notes before scheduled meetings.
• Ensure calendar invites and meeting confirmations are sent accurately.
• Follow up with prospects to reduce meeting no-shows.

CRM and Reporting

• Record all calls, emails, LinkedIn activities, notes, and follow-ups in the CRM.
• Maintain daily, weekly, and monthly reports on outreach activity, leads generated, calls connected, meetings scheduled, and conversion performance.
• Track lead status and ensure timely follow-up on all prospects.
• Provide regular updates to the sales manager on pipeline progress and campaign outcomes.

Key Performance Indicators

The Lead Generation Specialist will be measured on:

• Minimum 100 connected calls per day
• Number of outbound emails sent
• Number of LinkedIn connections and messages sent
• Number of qualified leads generated
• Number of meetings scheduled
• Meeting show-up rate
• Lead-to-meeting conversion rate
• CRM update accuracy
• Follow-up consistency
• Quality of prospect conversations

Required Skills and Qualifications

• Proven experience in lead generation, cold calling, telemarketing, inside sales, business development, or outbound sales.
• Strong verbal and written communication skills.
• Ability to make high-volume outbound calls every day.
• Comfortable using LinkedIn for prospecting and client outreach.
• Good email writing and follow-up skills.
• Ability to speak confidently with business owners, managers, decision-makers, and senior professionals.
• Strong research skills to identify relevant companies and contacts.
• Good understanding of sales qualification

#TecSight