Lead Generation Specialist

Job Title:Senior Demand Generation & ABM Lead

Experience: 3-6 years inB2B SaaS or IT marketing

Location:Hyderabad (Work from Office)

Company:Targetorate

Role Overview

Targetorate is seeking an experienced professional to lead demand generation initiatives for US-based B2B SaaS and IT clients. This role requires strong expertise in Account-Based Marketing (ABM), campaign execution, and cross-functional coordination to deliver measurable outcomes.

The role iswork from officeand involves regular interaction withUS-based clients, requiring a high standard of communication and professionalism.

Key Responsibilities

• Plan and executeend-to-end demand generation programsaligned with client objectives
• Develop and implementAccount-Based Marketing (ABM) strategiesfor targeted accounts
• Manageemail marketing and outbound campaigns, including segmentation, sequencing, and optimization
• Act as a point of contact forclient communication, updates, and alignment
• Coordinate with internal teams includingdesign, web development, and contentto ensure execution quality
• Set up and managecampaign dashboards, tracking systems, and performance reports
• Analyze campaign performance and drivecontinuous optimization
• Ensure alignment withpipeline generation and business goals

Qualifications

• 36 years of experience inB2B SaaS or IT marketing
• Demonstrated expertise inDemand Generation and ABM (mandatory)
• Hands-on experience withemail marketing and outbound campaigns
• Prior experience working withUS-based clients or markets
• Strong understanding ofcampaign tracking, analytics, and reporting
• Ability to manageclient communication and internal coordination independently
• Excellent written and verbal communication skills(essential for US client interaction)
• Comfortable working in awork-from-office environment (Hyderabad)

Preferred Skills

• Experience inpipeline-driven marketing programs
• Understanding ofB2B sales processes and buyer journeys
• Familiarity with tools such asHubSpot, Salesforce, Apollo, LinkedIn, etc.

What You Can Expect

• Direct exposure toUS B2B clients
• Opportunity to represent the company inclient meetings and industry events in the United States(based on business requirements)
• Ownership ofend-to-end campaign execution
• Collaborative environment withcross-functional teams

Application Process:

Please share your profile along with examples of campaigns you have managed (email/ABM/demand generation).

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