Lead Generation Executive

Job Overview

We are seeking an experienced and result-oriented Lead Generation & Performance Marketing Executive with 4 to 5 years of hands-on experience in digital advertising, lead acquisition, and campaign optimization. The candidate will be responsible for driving high-quality leads, improving conversion performance, and scaling digital campaigns across multiple platforms.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across:
• Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads
• Generate high-quality B2B/B2C leads through: Paid campaigns, Landing pages, Retargeting
• Email marketing
• Funnel optimization
• Monitor and optimize KPIs such as: CPL, ROAS, CTR, CAC, Conversion Rate
• Create campaign strategies based on audience insights, competitor analysis, and business goals.
• Manage campaign budgets effectively to maximize ROI and lead quality.
• Perform A/B testing for: Ad creatives, Headlines, CTAs, Landing pages
• Coordinate with content, SEO, and design teams for campaign execution.
• Track and analyze performance using:
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• LinkedIn Campaign Manager
• Generate detailed weekly/monthly reports with actionable insights and recommendations.
• Maintain lead tracking and CRM management for proper follow-ups and reporting.

Required Skills

• Strong expertise in: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics & GTM
• Excellent understanding of: Performance marketing, Lead generation funnels, Conversion rate optimization, Audience targeting
• Experience with CRM tools and marketing automation platforms.
• Strong analytical mindset with data interpretation skills.
• Ability to handle multiple campaigns and deadlines efficiently.

Qualifications:

• Bachelors degree in Marketing, Business, or related field.
• 4 to 5 years of relevant experience in Performance Marketing and Lead Generation.
• Google Ads and Meta certifications preferred.

Preferred Candidate Profile:

• Performance-driven and ROI-focused professional.
• Strong communication and strategic thinking skills.
• Experience in B2B lead generation will be an added advantage.
• Ability to work independently and scale campaigns efficiently