Lead Generation Executive
InvoIdea
3 - 5 years
Noida, Agra
Posted: 15/07/2026
Job Description
We are a growing IT solutions company providing web, mobile, and software development services to global clients. To support our business development team, we are looking for a proactive Lead Generation Executive who can identify, qualify, and generate new business opportunities through various channels.
Job Summary:
The Lead Generation Executive will be responsible for generating qualified leads through research, email campaigns, LinkedIn outreach, and other digital methods. Youll play a key role in initiating contact with potential clients, nurturing prospects, and scheduling meetings for the sales or business development team.
Key Responsibilities:
- Identify potential leads through online research, social media, job boards, and business directories.
- Generate qualified leads via email campaigns, LinkedIn messaging, and cold outreach.
- Maintain and update lead database using CRM tools.
- Follow up on inbound inquiries and nurture leads through the sales funnel.
- Collaborate with the sales and marketing teams to refine messaging and targeting.
- Schedule meetings or demos between potential clients and the sales team.
- Track lead generation metrics and prepare reports on conversion rates and outreach effectiveness.
- Stay updated on industry trends and competitor activities.
Required Skills & Qualifications:
- Bachelors degree in Business, Marketing, IT, or related field.
- 13 years of experience in lead generation, preferably in the IT or software industry.
- Strong communication and interpersonal skills.
- Experience with LinkedIn Sales Navigator, Apollo, Crunchbase, or similar tools.
- Familiarity with email marketing platforms and CRM systems (HubSpot, Zoho, etc.).
- Self-motivated and target-driven mindset.
- Ability to work independently and manage time efficiently.
Preferred Qualifications:
- Experience working with international clients (US, UK, UAE, etc.).
- Understanding of web, app, and software development services.
- Basic knowledge of sales pipelines and business development processes.
What We Offer:
- Fixed salary with performance-based incentives
- Opportunity to grow into a sales or business development role
- Flexible and friendly work environment
- Exposure to international projects and markets
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