Lead Generation Executive

Role overview

We are looking for a results-driven Lead Generation Executive with 24 years of experience in B2B IT services sales. In this role, you will be responsible for identifying, prospecting, and qualifying new business opportunities for our app development and software development services. You will be the first point of contact in our sales pipeline and play a critical role in driving company growth.

Job title

Lead Generation Executive

Department

Sales & Business Development

Location

Delhi NCR (On-site)

Employment type

Full-time

Experience

24 years (B2B IT services / tech sales)

Industry

IT Services App & Software Development

Reporting to

Sales Manager / Head of Business Development

Key responsibilities

Identify and research potential B2B clients across target industries using LinkedIn, databases, and referrals

Generate qualified leads through outbound channels email campaigns, LinkedIn outreach, calls, and networking events

Build and maintain a healthy lead pipeline using CRM tools (HubSpot, Zoho, Salesforce, etc.)

Qualify inbound and outbound leads based on budget, authority, need, and timeline (BANT)

Schedule discovery calls and product demos for the senior sales team

Collaborate with the marketing team to align outreach messaging with campaigns

Track and report weekly lead generation metrics and pipeline health to management

Consistently meet or exceed monthly qualified lead targets

Requirements

24 years of proven experience in lead generation or B2B IT sales

Strong understanding of app development, software development, or IT services industry

Proficiency in LinkedIn Sales Navigator, cold emailing tools, and CRM software

Excellent verbal and written communication skills in English and Hindi

Self-motivated with a hunter mentality and a track record of hitting lead targets

Ability to research, engage, and build rapport with C-level and senior decision-makers

Bachelors degree in Business, Marketing, IT, or a related field

Good to have

Prior experience selling to clients in industries such as retail, healthcare, logistics, or fintech

Familiarity with tools like Apollo.io, Hunter.io, Lusha, or similar prospecting platforms

Knowledge of basic tech concepts APIs, mobile apps, SaaS, cloud

Experience working with international leads (US, UK, Middle East markets)

What we offer

Competitive fixed salary + performance-based incentives

Clear growth path to Senior BDE / Sales Manager within 1218 months

Collaborative team environment with direct exposure to leadership

5-day working week with flexible hours