Lead Generation Associate

About Impresario Promotions

At Impresario Promotions, creativity meets conversion. With 13+ years of leadership in Consumer Promotions, we design high-impact Rewards & Loyalty Programs, GWP (Gift With Purchase) Campaigns, and AR-led engagement solutions for some of Indias most admired brands.

Our campaigns power consumer acquisition, repeat purchase, and brand loyalty - and were just getting started.

Job Description Lead Generation Associate

Location: Noida

Experience: 02 Years

Roles & Responsibilities

• Build and own a qualified lead pipeline for Consumer Promotions, GWP campaigns, and AR engagement solutions.
• Conduct structured discovery calls to understand brand objectives, promotion goals, target consumers, budgets, and timelines.
• Research, fetch, and analyze data on brands, categories, ongoing promotions, and market trends to identify high-intent prospects.
• Identify and prospect brands across FMCG, Retail, Consumer Durables, BFSI, E-commerce, QSR, and New-age Consumer Brands.
• Execute outbound outreach via cold calling, LinkedIn Sales Navigator, email campaigns, and social selling.
• Map and engage key decision-makers (Marketing Heads, Brand Managers, Trade Marketing & Growth Teams).
• Nurture leads through consistent follow-ups, insights sharing, and value-led conversations until sales readiness.
• Track opportunities across Rewards, Consumer Promotions, Loyalty & AR activations, ensuring visibility and momentum.

Skills Required

• 02 years of experience in Lead Generation / Inside Sales / Business Development (Marketing, Promotions, Rewards, Creative Tech or MarTech background preferred)
• Strong English communication (verbal & written) with hands-on experience in B2B lead generation, cold calling, discovery conversations & objection handling.
• Excellent research, data mining & lead intelligence skills with the ability to build qualified pipelines (not just databases).
• Proficiency in LinkedIn Sales Navigator, CRM tools, Excel & account mapping with strong social selling and lead nurturing approach.
• Ability to understand brand marketing challenges (Consumer Promotions, GWP, Rewards & Loyalty Programs) and convert them into opportunity-driven conversations; collaborative team player with ownership mind-set.

Whats in It for You

• Work at the forefront of Rewards, GWP & Consumer Promotions innovation.
• Exposure to large-scale national brand campaigns and cutting-edge AR activations.
• High-growth learning environment with clear career acceleration.
• Supportive, ambitious, and energetic team culture.
• Monthly engagement activities, celebrations, and a lot of good vibes

You can share your resume directly on riya.chaudhary@impresariopromotions.com