Key Accounts Manager (Sales)

Key Responsibilities

Manage and grow relationships with assigned key accounts.

Develop account plans to achieve sales and revenue targets.

Understand customer business objectives and recommend suitable products or

solutions.

Identify opportunities for upselling, cross-selling, and expanding business within

existing accounts.

Conduct regular business reviews with customers to assess performance and future

opportunities.

Negotiate commercial terms, contracts, and pricing in line with company policies.

Coordinate with internal teams including Operations, Customer Success, Product,

Finance, and Supply Chain to ensure seamless execution.

Resolve customer issues promptly and maintain high levels of customer satisfaction.

Monitor market trends, competitor activities, and customer requirements to identify

growth opportunities.

Prepare sales forecasts, account reports, and pipeline updates for management.

Ensure timely collections and support receivables management where applicable.

Maintain accurate customer records and sales activities in the CRM system.

Required Qualifications

Bachelors degree in Business Administration, Marketing, Sales, or a related field.

2-3 years of experience in Key Account Management, B2B Sales, Enterprise Sales,

or Business Development.

Proven track record of managing strategic customer relationships and achieving

sales targets.

Experience in CRM platforms such as Salesforce, Zoho CRM, HubSpot, or Microsoft

Dynamics is preferred.

Required Skills

Strong relationship-building and stakeholder management skills.

Excellent negotiation and influencing abilities.

Strong communication and presentation skills.

Analytical mindset with the ability to interpret sales data and customer insights.

Problem-solving and conflict resolution skills.

Commercial and financial acumen.

Excellent planning, organization, and time management skills.

Proficiency in Microsoft Excel, PowerPoint, and CRM software.

Key Performance Indicators (KPIs)

Revenue growth from key accounts.

Customer retention rate.

Account profitability.

Upselling and cross-selling performance.

Customer satisfaction (CSAT/NPS).

Sales target achievement.

Collection efficiency and receivables (where applicable).

CRM data accuracy and reporting compliance.

Preferred Attributes

Customer-first mindset.

Strategic thinking and business acumen.

Self-motivated and target-oriented.

Ability to manage multiple stakeholders and priorities.

Adaptable and collaborative team player.