Growth Specialist

At Tuskr, were looking for a data-driven growth marketer who can build and scale our organic and paid growth engine.

This role is ideal for someone who understands SEO, performance marketing, and backlink strategies deeply and can drive measurable business outcomes.

Role Overview

You will own SEO, paid acquisition, and outreach strategies focusing on driving traffic, rankings, and conversions.

Key Responsibilities

SEO (Core Ownership)

Execute:

• On-Page SEO
• Off-Page SEO
• Technical SEO

Handle:

• Keyword research & clustering
• Content optimization & indexing
• Internal linking strategies

Strong understanding of:

• E-E-A-T
• RankBrain
• Google Core Updates (Panda, Penguin, Hummingbird, etc.!)

Tools youll work with (or similar):

• Ahrefs / SEMrush
• Google Search Console
• Google Analytics
• Screaming Frog SEO Spider
• Surfer SEO
• Google Keyword Planner / Display Planner

Performance Marketing (Paid Ads)

• Plan, run, and optimize campaigns across (Good to have):
• Reddit Ads
• Facebook / Meta Ads
• Instagram Ads
• Twitter (X) Ads
• YouTube Ads
• Google Ads
• Optimize for:
• CPC, CPA, ROI, conversions

Outreach & Backlinking

• Build contextual backlinks via outreach
• Secure placements in:
• SaaS roundups
• Competitor comparison pages
• Identify competitor backlink strategies and replicate/improve

Funnel & Conversion Optimization

• Work on:
• Landing page optimization
• Conversion funnels
• Align with TOFU, MOFU, BOFU strategies

Email Marketing

• Plan and execute email campaigns
• Optimize for engagement and conversions

AI & Automation in Marketing

Hands-on usage of:

• ChatGPT
• Claude
• Perplexity AI
• Google Gemini
• Mistral AI
• Microsoft Copilot

Use AI for SEO, research, content optimization, and automation

Must-Have Requirements

• 24 years of experience in Digital Marketing / SEO (B2B SaaS preferred)

Strong experience in:

• SEO execution
• Paid ads (Social)
• Backlinking & outreach

Understanding of:

• Search intent
• Conversion funnels
• Analytics tools

Good to Have

• Experience with SaaS tools
• Experience in competitor analysis & growth hacking
• Hands-on experience with A/B testing & CRO tools

Location

Pune (Work From Office)

Why Join Us?

• High ownership role
• Direct impact on growth metrics
• Work on a fast-growing SaaS product