Growth & Performance Marketer

We are looking for one sharp, driven person to own both our paid performance marketing and our growth pipeline. This is a combined role not two jobs stitched together, but one integrated function. You will run campaigns that bring the right families to us, and you will manage the process that turns those families into enrolled students.

This role reports directly to the CIO and works closely with the R&D, sales, and design teams. You will be accountable for enrollment numbers, not just ad metrics.

What you will own

Performance Marketing:

Plan and run paid campaigns on Meta (Facebook/Instagram) and Google Ads for all three products

Manage monthly ad budgets and maintain cost-per-lead targets

Write ad copy and brief creatives messaging must resonate with Kerala parents

Build and iterate landing pages in coordination with the design team

Run A/B tests on audiences, creatives, and messaging; document every learning

Growth & Enrollment:

Own the school outreach and B2B partnership pipeline (camps, workshops, tie-ups)

Manage WhatsApp-based parent communication and lead follow-up

Track leads through the full funnel from first contact to confirmed enrollment

Maintain CRM hygiene and submit weekly pipeline reports to leadership

Identify and close partnerships with schools, parent communities, and learning platforms

What we are looking for

24 years of hands-on experience in performance marketing, growth, or business development

Proven track record with Meta Ads Manager and Google Ads not just boosted posts

Ability to read a funnel and diagnose where leads are dropping off

Strong written and spoken Malayalam and English; understands the Kerala parent mindset

Systems thinker who can build processes from scratch, not just follow existing ones

Comfortable in an early-stage startup environment ambiguity will not stop you

EdTech or education sector experience is a plus, not a must