Growth Manager

Foxtale is looking for a Growth Manager to own and scale the D2C website revenue. This role will focus on building a profitable and predictable revenue engine for the website, with a clear pathway to transition into Head of D2C as the function scales.

Key Responsibilities

Own Website Revenue

• Drive overall D2C website revenue growth
• Build channel-wise revenue plansalong with the channel heads
• Identify and scale levers across traffic, CVR, AOV, and repeat rate

Funnel & Conversion Optimization

• Analyze the website funnel,identify drop-offs and implement improvements in UX, merchandising, and conversionwith the product team

Acquisition Strategy

• Closely monitor new user acquisition, product-wise funnel scaling to ensure acquisition is aligned with profitable growth

Retention & Customer Value

• Work with the retention team to improve repeat purchase and LTV through CRM, lifecycle marketing, and offers
• Design strategies around bundling, promotions, and retention programs

Revenue Planning

• Build monthly and quarterly revenue forecasts
• Track performance vs plan and identify growth gaps early

Unit Economics & P&L

• Monitor the financial health of the D2C channel
• Track GM, CM1, CM2, CAC vs LTV, and the impact of discounting and offers

What Were Looking For

• Strong first-principles thinker who can break growth into core drivers
• Deep understanding of D2C growth mechanics across acquisition, conversion, and retention
• Comfortable working with funnel data, cohorts, and revenue models
• Ability to balance growth with profitability

Ideal Background

• 35 years in D2C / consumer internet / e-commerce growth roles
• Experience owning a P&L both on revenue side and cost side

Kindly mail your resume on vaibhavi.sawant@foxtale.in