Growth Manager

About Foxtale: Foxtale is one of Indias fastest-growing D2C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. The company was founded in 2021 and is headquartered in Mumbai, India.

Role Overview : Foxtale is looking for a Growth Manager to own and scale the D2C website revenue. This role will focus on building a profitable and predictable revenue engine for the website, with a clear pathway to transition into Head of Growth as the function scales.

Key Responsibilities

Own Website Revenue

Drive overall D2C website revenue growth

Build channel-wise revenue plans along with the channel heads

Identify and scale levers across traffic, CVR, AOV, and repeat rate

Funnel & Conversion Optimization

Analyze the website funnel, identify drop-offs and implement improvements in UX, merchandising, and conversion with the product team

Acquisition Strategy

Closely monitor new user acquisition, product-wise funnel scaling to ensure acquisition is aligned with profitable growth

Retention & Customer Value

Work with the retention team to improve repeat purchase and LTV through CRM, lifecycle marketing, and offers

Design strategies around bundling, promotions, and retention programs

Revenue Planning

Build monthly and quarterly revenue forecasts

Track performance vs plan and identify growth gaps early

Unit Economics & P&L

Monitor the financial health of the D2C channel

Track GM, CM1, CM2, CAC vs LTV, and the impact of discounting and offers

What Were Looking For

• Strong first-principles thinker who can break growth into core drivers
• Deep understanding of D2C growth mechanics across acquisition, conversion, and retention
• Comfortable working with funnel data, cohorts, and revenue models
• Ability to balance growth with profitability

Ideal Background

35 years in D2C / consumer internet / e-commerce growth roles

Experience owning a P&L both on revenue side and cost side

High ownership role with the opportunity to build and lead one of the largest D2C website in India, over time.