Growth Manager - D2C

Role Overview

We are looking for a D2C Revenue Owner who can take end-to-end responsibility for our website business (Shopify) driving revenue, profitability, and scalable growth.

This role is not limited to marketing.

You will own the entire revenue engine, connecting:

Category Creative Performance Conversion Retention

You will operate like a mini-CEO for the D2C channel, with full accountability for outcomes.

What you Own

1. D2C Revenue & P&L Ownership

• Own complete D2C (Shopify) business performance
• Drive:
• Revenue growth
• Contribution margins
• Profitability
• Track:
• CAC, ROAS, MER
• LTV, repeat rate
• Channel contribution

2. Category & SKU Strategy

• Analyse category-level and SKU-level performance
• Identify:
• Hero products
• Growth opportunities
• Underperforming SKUs
• Decide:
• What to scale
• What to optimize
• What to discontinue
• Drive:
• Pricing strategy
• Bundling
• Offers & merchandising

3. Creative Strategy & Planning (MOST CRITICAL)

• Translate revenue goals into:
• Weekly / monthly creative requirements
• Decide:
• How many creatives per category
• Which formats (UGC, static, video, hooks)
• Build and own:
• Creative testing roadmap
• Creative scaling engine

This is the core lever of growth

4. Performance Marketing Alignment

• Work closely with performance team to:
• Allocate budgets
• Scale winning campaigns
• Improve ROAS & efficiency
• Ensure tight loop between:
• Creative Spend Conversion Revenue

5. Conversion Rate Optimization (CRO)

• Improve:
• Conversion rate (CVR)
• Average Order Value (AOV)
• Optimize:
• Landing pages
• PDPs
• Checkout flows

6. Retention & Lifecycle Growth

• Drive:
• Repeat purchases
• Customer lifetime value
• Build:
• Email / WhatsApp / CRM journeys
• Reduce:
• Drop-offs across funnel

7. Data & Decision Systems

• Build dashboards tracking:
• Revenue, ROAS, MER
• Category performance
• SKU contribution
• Use data to:
• Scale winners
• Kill inefficiencies quickly

What Were Looking For

• Proven experience in D2C / Shopify-led brands
• Strong ownership of revenue or P&L
• Ability to connect:
• Revenue Category Creative Performance
• Hands-on experience with:
• Meta Ads, Google Ads
• Creative testing & scaling
• CRO & funnel optimization
• Strong decision-making ability (not just execution)