Growth / GTM Associate

Poiro is redefining how the world creates visual content.

We've built the AI-native creative OS for ambitious brands - where human creativity and AI combine to transform bold ideas into production-ready content at scale. Brands today are drowning in visual content demands: product shoots, campaign assets, localized variants, personalized creatives - at a pace traditional production can't match. We're the engine that changes that.

Our platform, Poiroscope, brings together cutting-edge generative models, context-aware creative intelligence, and end-to-end production workflows - letting brands generate, refine, and deploy stunning on-brand visuals without compromising on product accuracy or brand fidelity.

This isn't a prompt box on top of a foundation model. We obsess over the hard problems: consistent brand identity across thousands of generations, photorealistic product rendering, real-time creative feedback loops, and multi-tenant workflows built for enterprise-grade volume.

Our work powers leading DTC and enterprise CPG brands across the USA and Southeast Asia - spanning Beauty, Personal Care, Food & Beverage, and Home & Kitchen - from e-commerce imagery to social-first video and high-performance ad creatives.

If you want to work where generative AI meets real creative scale - where your code literally changes what brands can create - this is that place.

Poiro is a subsidiary of Evam Labs (www.evamlabs.ai) - a Singapore headquartered holding company with offices in Bangalore and San Jose, building the next generation of high impact AI powered Enterprise Solutions. From Asia, for the World. Evam Labs was founded by ex-founders, academics and investors with over a decade of experience in building data & AI products and scaling companies from 0 to IPO. The founders are IIT/IIM/CMU alumni and have cumulatively raised over $500M+, invested in 30+ startups and hold 20+ patents. The rest of the Evam team comprises alumni of IITs, IIMs, CMU, IISc, NUS with rich experience across multiple industries.

Role Overview - Growth / GTM Associate

We are looking for a Growth / GTM Associate to join our team and own our customer acquisition engine end-to-end. You will work closely with our founders, product, and sales teams to design and execute inbound, outbound, and account expansion playbooks that drive our next phase of growth.

Key Responsibilities:

Build and execute our outbound engine end-to-end - prospecting, list building, email sequences, LinkedIn outreach, and follow-ups

Collaborate with our Marketing team to build out our inbound engine - landing pages, lead capture, content distribution, and nurturing flows that bring prospects to us.

Pitch and demo to prospects on calls - you'll be on the front line, refining our messaging based on what resonates

Create sales collateral - pitch decks, one-pagers, and case studies that help convert prospects into customers

Collaborate with our Marketing team to build out our content engine - write posts, case studies, and thought leadership that drive inbound interest and brand awareness

Be visibly active on LinkedIn (and other channels) to grow the company's presence - and your own

Over time, set up and manage our growth stack - CRM, outbound tools, and basic analytics to keep the pipeline organized

Run experiments constantly - test new channels, messaging, and tactics; double down on what works

Partner with the founders on GTM strategy and bring fresh ideas to the table every week

About You:

13 years of experience in growth, sales, marketing, or BD - ideally at a startup

Familiar with inbound and outbound techniques - cold outreach, sequences, content marketing, SEO basics, lead nurturing

Strong pitch-building skills - you can turn an idea into a clean, compelling pitch quickly

Comfortable pitching and presenting - you can confidently walk a prospect through a solution and handle objections

Active on social media (LinkedIn, X, or similar) and interested in creating content - you understand how content and personal brand drive inbound

Excellent communication skills - you write a crisp cold email and hold your own on a discovery call

Comfortable with ambiguity - you can operate without a playbook and create one as you go

A builder's mindset - you've worked at a startup before and you're genuinely excited about creating something from zero

Why Join Us?

Competitive salary and benefits

Be in an early stage company - grow with the company and shape our trajectory, in turn creating inorganic growth opportunities for yours

Be in the right field at the right time - opportunity to grow and advance your career in the burgeoning field of AI

Be part of a fast-paced, ambitious research lab that is pushing the boundaries of AI, beginning with the marketing industry

Other Details:

This is a full-time onsite role from our office located in HSR Layout, Bengaluru