Graphic Designer

About the Role

We are looking for a highly creative and performance-driven designer who can create compelling ad creatives that drive measurable business results. The ideal candidate should have strong graphic design skills, a solid understanding of performance marketing, and hands-on exposure to digital advertising platforms such as Google Ads and Meta Ads.

Candidates with prior experience in a marketing or advertising agency are strongly preferred.

Key Responsibilities

• Design high-converting static creatives, banners, social media ads, landing page assets, and campaign creatives.
• Create performance-focused visual content for Meta (Facebook & Instagram), Google Display, YouTube, and other digital channels.
• Collaborate with performance marketing teams to develop creatives aligned with campaign objectives and KPIs.
• Continuously test and iterate creative concepts based on campaign performance data.
• Understand audience behavior and translate marketing insights into effective visual communication.
• Maintain brand consistency across all creative assets.
• Stay updated on digital advertising trends, creative best practices, and platform-specific requirements.

Required Skills & Qualifications

23 years of experience in Graphic Design, preferably in a digital marketing or advertising agency.

Strong proficiency in Adobe Creative Suite, particularly:

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro (Must preferred)

Adobe After Effects (good to have)

Motion Graphics (Must preferred)

Visual Storytelling

Video Editing

2D Animation

Strong understanding of creative design principles, typography, color theory, and visual storytelling.

Basic hands-on knowledge of:

Platform - Meta Ads and Google Ads

Good understanding of Performance Marketing concepts, including:

CTR optimization

Conversion-focused creative design

A/B testing

Funnel-based creative strategy

Customer acquisition campaigns

Ability to interpret campaign data and optimize creatives based on performance insights.

Excellent communication and collaboration skills.

Mandatory Requirements

• Performance Marketing Agency experience is mandatory.
• 23 years of experience across either of graphic design / Motion Graphic experience.
• Strong expertise in Photoshop and Adobe Creative Suite and Motion graphics
• Basic knowledge of running and managing campaigns on Google Ads and Meta Ads.
• Understanding of performance marketing and conversion-focused creative development.

Preferred Qualifications

• Experience creating creatives for D2C, e-commerce, or lead-generation campaigns.
• Familiarity with video editing and motion graphics.
• Portfolio showcasing performance marketing creatives with measurable results.

What Success Looks Like

• Ability to consistently deliver high-performing creatives.
• Strong collaboration with media buying and performance marketing teams.
• Data-driven approach to creative development and optimization.
• Fast turnaround times while maintaining high design quality.

Portfolio submission is mandatory with the application.