Graphic Designer

Graphic Designer Brand & Digital Creative

Company: Virangana Castle Pvt Ltd - Communal (Skincare Brand)

Location: Pune, Maharashtra

Job Type: Full-time

About the Role:

Communal is a fast-growing skincare startup focused on building high-performance and consumer-centric skincare products. We are looking for a creative and detail-oriented Graphic Designer to bring our brand vision to life across digital and offline platforms. This role requires a strong sense of aesthetics, branding, and hands-on experience in designing for social media, performance marketing, and e-commerce.

Key Responsibilities:

1. Brand & Creative Design

Design visually compelling creatives aligned with brand identity and tone

Develop branding assets including packaging, labels, and marketing collaterals

Maintain consistency across all brand touchpoints

2. Social Media & Marketing Creatives

Create engaging posts, reels covers, stories, and ad creatives for Instagram, Facebook, and LinkedIn

Collaborate with marketing team for campaign creatives and product promotions

Design creatives optimized for performance marketing (Meta Ads, Google Ads)

3. E-commerce & Website Design

Design banners, product images, A+ content, and listing creatives for Amazon, Flipkart, Nykaa, etc.

Create website creatives for Shopify including homepage banners, landing pages, and product visuals

Ensure visually appealing and conversion-driven designs

4. Video & Motion Graphics (Optional but Preferred)

Create basic video edits, reels, and motion graphics for social media

Work on short-form content aligned with current trends

5. Collaboration & Execution

Work closely with marketing, content, and product teams

Understand campaign requirements and deliver creatives within timelines

Take ownership of creative projects from concept to execution

Required Skills & Experience:

4-5 years of experience in Graphic Design (preferably in D2C / E-commerce / Startup)

Proficiency in design tools like Adobe Photoshop, Illustrator, Canva (After Effects/Premiere Pro is a plus)

Strong understanding of color, typography, layout, and branding

Experience designing for social media and paid ads

Ability to manage multiple projects and meet deadlines

Preferred Experience:

Experience in skincare, beauty, cosmetics, or lifestyle brands

Understanding of performance marketing creatives and consumer psychology

Basic knowledge of video editing and motion graphics

What We Offer:

Opportunity to work with a fast-growing skincare startup

Exposure to branding, performance marketing, and e-commerce design

Creative and entrepreneurial work environment