Generative AI Engineer

OBJECTIVE OF THE POSITION

Karma Group is building a world-class digital content engine and Generative AI is at the heart of it. As our Generative AI Engineer (Video & Creative AI), you will be the person who turns AI capabilities into actual content: cinematic-quality travel videos, on-brand visual assets, and scalable creative systems that power campaigns across Instagram, YouTube, TikTok, and beyond. You will sit at the intersection of engineering and creative comfortable prompting, fine tuning, and deploying models, but equally obsessed with the aesthetics of the output. This is not a research role it is a hands-on role.

RESPONSIBILITIES

• Use tools like Runway Gen-3, Sora, Kling, Pika, and Hailuo to generate and direct high quality static, animated visual assets and video content for Karmas properties across the globe.
• Build prompt libraries and shot templates for recurring content types: destination hero reels, property walkthroughs, member story montages.
• Combine AI-generated footage with real media assets editing, compositing, and colour-grading to a luxury-travel standard.
• Develop scalable video production pipelines that reduce time-to-publish without sacrificing quality.
• Own the end-to-end workflow from brief to published asset across relevant digital platforms - Instagram Reels, YouTube, TikTok etc
• Build and maintain API workflows for automated batch content generation
• Integrate AI generation pipelines with the teams content calendar and asset management systems
• Evaluate and adopt emerging tools rapidly the AI video landscape moves fast and youll be Karmas expert tracker of it
• Document workflows so the broader creative team can operate them independently

REQUIREMENTS

• 24 years of hands-on experience with AI video generation tools (Runway, Sora, Kling, Pika, or equivalents)
• Proficiency in AI image generation tools (Midjourney, Firefly, Stable Diffusion, Ideogram)
• Strong video editing skills Adobe Premiere Pro, DaVinci Resolve, or equivalent
• Python scripting ability to build and automate generation pipelines via API
• A genuine eye for quality: you can tell the difference between AI slop and cinematic output and you know how to close that gap
• Portfolio demonstrating AI-generated video and visual design work
• Experience with ComfyUI, Replicate, or other workflow orchestration tools
• Knowledge of LoRA fine-tuning for brand-consistent image/video generation
• Background in luxury, travel, or hospitality content is a plus
• Experience with Adobe After Effects, motion graphics, or audio design
• Familiarity with multimodal LLMs (GPT-4o, Gemini) for automated prompt generation and script writing
• Understanding of social platform algorithms and content format optimisation (aspect ratios, compression, captions)
• Advanced Analytics & Reporting: Proven ability to build executive-ready dashboards, track Share of Model (SoM) metrics, quantify AI visibility improvements, and deliver structured sentiment data to C-suite stakeholders.