Founder's Office

Company Description

At Bansiwala, we are building a national brand rooted in Indias rich regional sweet legacy. Our mission is to take authentic mithai from local origins to global shelves. With a strong presence across Quick Commerce and Modern Trade, our portfolio includes Agra Petha, Mathura Peda, Udupi Nariyal Barfi, Mysore Pak and more. The Company is led by Mridu Goel, an FMCG veteran with 15+ years of experience across Mondelez (Cadbury) and Unilever.

Role Description

Strategy & Operations

• Work on company-wide strategic initiatives across revenue, growth, and expansion
• Solve cross-functional problems spanning sales, product, operations, and supply chain
• Drive execution of high-priority projects from 01

Founder Shadowing

• Work closely with founder on day-to-day priorities
• Participate in key meetings, decision-making, and external conversations
• Act as an extension of the founders in internal and external initiatives

Hiring & Talent Support

• Support hiring across functions from sourcing to closing candidates
• Help define org structure and role requirements

Process Building & Professionalization

• Set up and streamline systems like CRM, reporting frameworks, and SOPs
• Improve operational efficiency across teams
• Bring structure to fast-scaling workflows

Partnerships & Business Initiatives

• Identify and execute strategic partnerships
• Support business development and new revenue opportunities
• Work on high-impact collaborations across ecosystems

Marketing & Growth Initiatives

• Work with marketing teams on acquisition and performance tracking
• Optimize funnels, CAC, and ROI across channels

Qualifications

• 25 years of experience in consulting, startups, business roles, or founders office
• Strong problem-solving and analytical thinking
• High ownership mindset you dont wait to be told what to do
• Comfortable working across functions and handling ambiguity
• Excellent communication and stakeholder management skills
• Strong interest in e-commerce, startups, and global markets