Founders Associate

This isn't a typical "assistant" role. As Founder's Associate, you'll work shoulder-to-shoulder with the founder with a sharp tilt toward marketing, sales, and go-to-market execution while wearing multiple hats across product, strategy, and operations. One day you're shipping a marketing campaign, the next you're cold-calling prospects to close a pilot, the day after you're drafting an investor update or setting up an automation. You'll wear many hats, and that's the point.

Marketing & GTM (primary focus)

• Drive go-to-market execution across channels LinkedIn, WhatsApp, email, events, content, paid ads
• Plan and ship marketing campaigns end-to-end copy, creative (with AI tools), distribution, measurement
• Own content velocity social posts, case studies, sales collateral, landing pages, email newsletters
• Run competitive and market research; turn it into positioning, messaging, and sharp sales narratives
• Build and maintain the marketing stack analytics, attribution, automation, lead routing

Sales & Pipeline (primary focus)

• Run point-of-sale cold calling dial prospects, qualify leads, book demos, and close pilot customers yourself
• Own the outbound engine build target lists, write cold emails and WhatsApp sequences, follow up relentlessly, track every touchpoint in the CRM
• Sit in on (and eventually run) sales demos; turn customer objections into product and positioning improvements
• Manage the pipeline end-to-end from first contact to signed contract to onboarding handoff

Strategy & Special Projects

• Work directly with the founder on fundraising prep, investor decks, partnerships, and hiring
• Own special projects end-to-end product launches, customer meetups, pilot rollouts, process setup
• Talk to customers constantly; translate feedback into product, pricing, and GTM decisions

Operations & The Glue

• Use AI tools (Claude, ChatGPT, Perplexity, Midjourney, etc.) daily to move 10x faster research, content, analysis, automation
• Build operational systems and workflows using Notion, Sheets, n8n/Zapier, and modern no-code tools
• Prepare dashboards, weekly reports, and decks that drive clarity and decisions
• Coordinate across product, engineering, design, and sales to keep momentum high
• Pick up whatever needs doing from setting up an automation to booking a venue for a client meetup. You'll wear many hats, and that's the point.

• 03 years of experience startup, marketing, sales, consulting, or founder background is a bonus, but hunger matters more than pedigree
• Marketing taste + sales instinct you can write a punchy cold email and a polished landing page, and you understand that great GTM is part craft, part hustle
• Not afraid of the phone you can pick up a cold lead, dial, pitch, handle a "no," and dial the next one without flinching
• Genuinely tech-savvy you're the person friends come to for tool recommendations. You try new apps and AI tools for fun
• AI-native thinker already using ChatGPT, Claude, or similar in daily work. We don't need an engineer; we need someone who reflexively reaches for AI to move faster
• Sharp analytical thinking you can look at a messy funnel or market and structure it quickly
• Strong written and verbal communication you'll draft everything from cold emails and investor updates to customer proposals and ad copy
• Comfort with ambiguity you thrive when things aren't fully defined
• "I'll figure it out" attitude Google it, YouTube it, ask an AI, then ask a human
• Genuine curiosity about SaaS, AI, and how Indian businesses actually run and buy
• High ownership, low ego every task matters, no challenge is too big