Financial Controller

Key Deliverables

Financial Reporting & P&L

Build outlet-level P&L tracking with weekly and monthly close

Consolidated Paashh P&L with full outlet-level break-up

Variance analysis: actual vs. budget vs. prior period

Monthly financial pack for Chairman and COO review

Transition from current transactional accounts to analytical reporting

Unit Economics

Track and report core unit economics: repeat rate, AOV, contribution margin, cost of acquisition, lifetime value

Outlet-level breakeven tracking and forward projection

Customer cohort analysis in collaboration with COO and Marketing

New outlet payback analysis for each proposed site

Cost of organic ingredient premium vs. industry benchmark

Budgeting & Planning

Annual budgeting process: revenue, opex, capex per outlet and consolidated

Quarterly forecast updates and reforecast

Capex deployment tracking against Chairman-approved annual plan

Working capital management vendor payment cycles, advance management

Cash flow forecasting and management

Statutory & Compliance

GST, TDS, FSSAI fees, professional tax, local license fees all statutory filings on time

Annual audit coordination with external auditors

Internal controls documentation and process standardisation

Vendor payment and receivables management

HR statutory compliance (PF, ESIC, gratuity) given HR sits under FC initially

Capital Readiness (Year 2+)

Build the financial story for future external capital raise (PE, family office, strategic)

Investor data room preparation: financial model, KPI dashboard, historical P&L

Comparable company benchmarking (multi-outlet premium F&B)

Coordination with future capital advisors and due diligence support

Systems & Controls

Own Tally Prime accounting environment structure, chart of accounts, outlet separation

POS integration: Petpooja / Posist ensure revenue recognition aligns with POS data

POS-CRM linkage for customer-level data (70%+ phone capture target)

Internal audit readiness and process documentation

Experience & Qualifications

What matters most for this role is direct experience in F&B, hospitality, or multi-outlet consumer businesses not a specific qualification. The right person understands unit economics instinctively from having lived in the industry.

• 812 years of finance experience, with the majority in F&B, hospitality, multi-outlet retail, or D2C consumer businesses
• Hands-on experience building outlet-level or unit-level P&L structures from scratch this is the single most important signal
• Exposure to unit economics-driven businesses where repeat rate, AOV, contribution margin, and payback period are core operating metrics
• Experience in a growth-stage business comfortable building financial processes where none exist, not just maintaining established ones
• CA (Chartered Accountant) is a strong added advantage not a mandatory requirement. Strong industry track record and analytical capability will be weighted above formal qualification
• Candidates with MBA (Finance), CMA, or equivalent combined with direct F&B / hospitality experience are equally welcome
• Bonus: prior experience alongside a COO or MD in a founder-led, fast-scaling business
• Bonus: exposure to investor relations, data room preparation, or external capital raise process

Technical Skills

• Proficient in Tally Prime chart of accounts design, multi-entity management, outlet separation
• Familiar with restaurant POS systems: Petpooja, Posist, or equivalent
• Strong Excel modelling P&L builds, scenario analysis, payback models
• Comfortable building financial dashboards for non-finance stakeholders
• Working knowledge of GST, TDS, FSSAI, and restaurant-sector statutory compliance

Capabilities & Mindset

• Analytical builder not a compliance maintainer; can construct financial systems from a blank slate
• Detail-oriented and rigorous outlet P&L accuracy is non-negotiable at this scale
• Commercially minded understands the business, not just the books; translates numbers into operational decisions
• Comfortable with ambiguity growth-stage environment where processes are still being built
• Proactive communicator surfaces issues early; does not wait for the monthly review to flag problems
• Collaborative works closely with COO, Head of Operations, and Purchase to align financial and operational realities

Cultural Fit

• Personal alignment with vegetarian, organic, healthy positioning important for authentic cultural fit
• Comfortable with a Chairman-led, founder-governed organisation
• Long-term orientation this role evolves significantly as Paashh scales to 3040 crore and beyond
• Comfortable being the most senior finance person in the room no large finance team to lean on
• Pune or Mumbai based, comfortable with inter-city travel

What We Are NOT Looking For

• A compliance-only finance professional who cannot build analytical systems
• Someone from a large corporate finance team expecting support staff and established processes
• Candidates whose entire experience is in industrial, IT services, or B2B sectors F&B unit economics are a distinct discipline
• Anyone whose primary motivation is title or designation rather than building something meaningful
• A CA with strong audit or compliance credentials but no P&L ownership or commercial exposure