Executive

Job Title: Executive Offline Media Planning

Location: Mumbai

CTC: Up to 5 LPA

Experience: 612 Months

About the Role

We are looking for an enthusiastic and detail-oriented Offline Media Planner with 612 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess strong analytical and communication skills.

Key Responsibilities

• Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH.
• Analyze audience and media consumption data using BARC and other industry tools.
• Prepare media plans, schedules, and post-campaign reports.
• Work closely with internal planning teams and media partners to ensure timely campaign execution.
• Track campaign performance and provide actionable insights.
• Maintain campaign documentation, reports, and media trackers.
• Coordinate with cross-functional teams to ensure seamless campaign delive

Skills & Qualifications

• 612 months of experience in Offline Media Planning.
• Hands-on experience with BARC is mandatory.
• Strong proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis).
• Good understanding of TV, Print, Radio, OOH, and media planning fundamentals.
• Strong analytical and numerical aptitude.
• Excellent verbal and written communication skills.
• Ability to work in a fast-paced, collaborative environment.