Executive

Role Purpose:

To design structured, engaging, and scalable learning experiences by converting business content into effective learning journeys, especially for digital platforms.

Key Responsibilities:

Design end-to-end learning journeys (modules, pathways, certifications)

Convert SME inputs, PPTs, and raw content into structured learning formats

Create storyboards and instructional flow for digital learning

Work closely with Content Creator for video-based learning development

Ensure learning is:

1. Structured

2. Easy to consume

3. Outcome-driven

Build assessments, quizzes, and reinforcement mechanisms

Align learning design with business use cases and real scenarios

Continuously improve content based on learner feedback and data

Key Competencies Required:

Instructional Design Expertise (Core)

Strong understanding of:

1. Adult learning principles

2. Learning frameworks (ADDIE, Blooms Taxonomy, etc.)

Ability to convert complex content simple learning

Structured Thinking:

Breaks down content into logical, modular formats

Designs clear learning pathways

Content Simplification:

Translates jargon-heavy or technical content into easy-to-understand formats

Learner-Centric Design:

Focuses on:

1. Engagement

2. Retention

3. Practical application

Collaboration Skills:

Works with:

1.SMEs

2.Content creators

3.L&D team

Digital Learning Orientation:

Familiarity with:

1. LMS platforms

2. E-learning tools

3. Microlearning formats

Skills & Experience:

36 years in instructional design / e-learning

Experience in designing:

1. Digital learning modules

2. Certification programs

Exposure to tools like:

1. Articulate / Captivate / similar tools

Strong writing and structuring skills

Success Indicators:

High-quality learning journeys launched

Content is:

1. Easy to understand

2. Engaging

3. Structured

High learning adoption and completion rates

Positive learner feedback on clarity and usefulness

Reduced dependency on external instructional design

Ideal Profile

Strong content structurer, not just creator

Detail-oriented

Enjoys simplifying complexity