Digital Marketing Specialist

Company Description

Bytesflow Technologies, based in Chennai, is a leading Mobile App Development Company with over 15+ years of experience. The company specializes in web design, website development, mobile app development, and small business SEO, utilizing cutting-edge technology to deliver innovative solutions tailored to client needs. Bytesflow Technologies is committed to providing state-of-the-art digital services while continuously adapting to the latest technological trends. With a team of skilled professionals, the company aims to create exceptional digital experiences for its clients.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Chennai, India. The Digital Marketing Specialist will be tasked with planning, executing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and lead generation. Responsibilities include managing social media platforms, creating and analyzing marketing strategies, optimizing content for SEO, and running paid advertising campaigns. Collaboration with the design and development teams will also play a critical role in ensuring cohesive digital solutions.

Qualifications

• Experience in Digital Marketing, Social Media Management, and running Paid Ad Campaigns
• Strong skills in SEO, SEM, Content Marketing, and marketing analytics
• Proficiency in tools such as Google Analytics, Google Ads, and social media platforms
• Ability to create, analyze, and implement effective marketing strategies
• Excellent communication, creativity, and collaboration skills
• Relevant experience in the technology or IT sector is a plus
• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field is preferred