Company Description R1Xchange is a banking, finance, and technology company focused on the Banking Lending Business and pioneering Supply Chain Finance solutions. The company serves large corporates, distributors, and retailers by helping them manage working capital through optimized overdraft and term loan products. Using advanced technology and data-driven insights, R1Xchange pre-underwrites documents to connect borrowers with the most suitable lenders and products. The organization is committed to accessible, transparent, and personalized financial solutions that promote financial optimization for businesses. Team members join a growth-oriented environment at the intersection of finance, technology, and innovation.
Role Description This is a full-time, on-site Digital Marketing Manager role based in Bengaluru. The Digital Marketing Manager will plan and execute digital marketing campaigns across channels, including search, social media, email, and display, to drive brand awareness and customer acquisition. The role involves managing social media presence, creating campaign calendars, and coordinating with design and content teams to develop compelling digital assets. The Digital Marketing Manager will own lead generation initiatives, set up and optimize campaigns, and work closely with sales to improve lead quality and conversion. Day-to-day responsibilities include monitoring and analyzing web analytics, tracking key performance metrics, preparing performance reports, running A/B tests, and recommending data-driven improvements to enhance ROI and campaign effectiveness.
Qualifications

Strong Digital Marketing and Marketing skills to plan, execute, and optimize multi-channel campaigns.
Hands-on experience with Social Media Marketing for brand building, engagement, and performance-driven campaigns.
Proven ability in Lead Generation, including creating and managing funnels, landing pages, and nurture campaigns.
Proficiency in Web Analytics tools (e.g., Google Analytics, marketing automation platforms, CRM reports) to track and improve campaign performance.
Solid understanding of B2B or financial services marketing; experience in fintech, banking, or lending is an advantage.
Strong analytical, problem-solving, and reporting skills, with a data-driven mindset.
Excellent written and verbal communication skills and the ability to collaborate with cross-functional teams.
Bachelors degree in Marketing, Business, Communications, or a related field; relevant certifications (e.g., Google Ads, Meta, HubSpot) are a plus.
Ability to work on-site in Bengaluru and manage multiple projects and deadlines in a fast-paced environment.

Digital Marketing Manager

R1Xchange

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