Digital Advertising Specialist (Google Ads & Meta Ads)

We're looking for a data-driven Google & Meta Ads Expert to plan, launch, and scale high-performing paid media campaigns across Google (Search, Display, YouTube, Shopping, Performance Max) and Meta (Facebook, Instagram, Messenger, Audience Network). You'll own campaign strategy, budget allocation, creative testing, and reporting driving measurable growth in leads, sales, and ROAS.

Campaign Strategy & Execution

• Plan, build, and manage paid campaigns across Google Ads and Meta Ads Manager end-to-end.
• Develop full-funnel strategies (awareness consideration conversion retention).
• Structure campaigns, ad sets, and ad groups for scalability and clear attribution.

Optimization & Performance

• Continuously optimize bids, budgets, audiences, placements, and creatives to hit CPA, ROAS, and CAC targets.
• Run structured A/B tests on creatives, copy, landing pages, and audiences.
• Manage negative keywords, search term reports, exclusions, and audience refinements.

Audience & Creative

• Build and refine custom audiences, lookalikes, retargeting pools, and RLSA segments.
• Collaborate with designers and copywriters to brief high-converting ad creatives (static, carousel, video, UGC).
• Write compelling ad copy tailored to each platform and funnel stage.

Tracking & Analytics

• Set up and QA conversion tracking via Google Tag Manager, GA4, Meta Pixel, and Conversions API.
• Implement server-side tracking and offline conversion imports where relevant.
• Build dashboards (Looker Studio, GA4, or similar) and deliver weekly/monthly performance reports with clear insights.

Budget & Forecasting

• Manage monthly ad spend across accounts and forecast performance based on historical data.
• Allocate budget between platforms and campaigns based on incremental ROI.

• 3+ years of hands-on experience managing Google Ads and Meta Ads with monthly spend of $10K+.
• Proven track record of scaling profitable campaigns (eCommerce, SaaS, lead gen, or local services).
• Deep expertise in Search, Performance Max, Shopping, YouTube, Advantage+ Shopping, and Meta Advantage+ campaigns.
• Strong grasp of GA4, GTM, Meta Pixel, CAPI, and UTM tracking.
• Skilled in keyword research, audience building, creative testing, and landing page CRO principles.
• Advanced Excel/Google Sheets (pivot tables, lookups, basic modeling).
• Strong analytical mindset comfortable making decisions from data.
• Excellent written communication and reporting skills.