Designer

Role Summary

We are looking for a Designer who can create high-quality visual communication for digital campaigns, social media, ads, landing pages, presentations, lead magnets, and brand collaterals. The candidate must be comfortable using AI tools to improve ideation, design exploration, image generation, layout references, and production speed.

Key Responsibilities

• Design social media creatives, carousels, thumbnails, banners, ads, PDFs, presentations, and digital assets.
• Create landing page layouts, campaign visuals, product visuals, and marketing collaterals.
• Maintain strong visual consistency across all brand touchpoints.
• Work closely with the content strategist, performance marketer, funnel strategist, and video editor.
• Convert written briefs into clear, premium, and conversion-focused designs.
• Create templates for recurring content formats.
• Support campaign launches with fast creative output.
• Prepare final files for digital, print, and web use.

AI Capabilities Required

• Must be able to use AI tools for design ideation, visual references, mood boards, layout exploration, image generation, and creative adaptation.
• Experience with AI tools such as Adobe Firefly, Midjourney, DALL-E, Canva AI, Figma AI, Photoshop AI, or similar platforms.
• Ability to create AI-assisted visual concepts, campaign routes, and design options.
• Must understand how to use AI without compromising brand originality and design quality.
• Ability to use AI to speed up resizing, background generation, mockups, image cleanup, and visual experimentation.

Required Skills

• Strong skills in Adobe Illustrator, Photoshop, InDesign, Figma, and Canva.
• Good understanding of typography, layout, color, hierarchy, brand identity, and visual storytelling.
• Experience in social media design, ad creatives, PDF design, presentation design, and landing page layouts.
• Ability to work quickly without losing design quality.
• Basic motion or UI/UX knowledge is an advantage.

Key KPIs

1Creative output quality

2On-time design delivery

3Campaign asset completion

4Brand consistency

5Ad creative performance

6Number of approved creative routes

7Rework reduction

Common Work Expectations

• Comfortable working in an AI-enabled environment.
• Able to use AI tools practically to improve speed, quality, analysis, productivity, and business outcomes.
• Open to learning new AI tools and building repeatable AI-assisted workflows.
• Strong ownership mindset and ability to work with deadlines.
• Clear daily communication and documentation habits.
• Comfort with remote or hybrid work systems.
• Respect for confidentiality, intellectual property, customer data, and company systems.

Preferred AI and Work Tools

ChatGPT, Claude, Gemini, Perplexity, Notion AI, Canva AI, Adobe Firefly, Midjourney, DALL-E, Figma AI, HubSpot, Zoho CRM, LeadSquared, AiSensy, Google Analytics, Meta Ads Manager, Google Ads, ClickUp, Asana, Google Workspace.

Interview Evaluation Areas

• Role-specific technical skill
• AI tool capability and practical application
• Problem-solving ability
• Communication quality
• Speed of execution
• Ownership mindset
• Ability to work with data
• Ability to document and report clearly