Demand Generation Manager

Job Title: Performance Marketing & Demand Gen Manager

Location

Pune

About Celoxis

Celoxis is a leading Project Management and Work Management platform helping organizations worldwide streamline project delivery, resource management, and business operations. We are looking for a data-driven Performance Marketing Manager to accelerate our growth through paid acquisition and conversion optimization.

Key Responsibilities

Paid Acquisition & Campaign Management

• Plan, execute, and optimize paid marketing campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, YouTube, and Display Networks.
• Manage campaign budgets to maximize ROI, pipeline generation, and customer acquisition.
• Execute full-funnel campaigns targeting SMB, Mid-Market, and Enterprise audiences.

Conversion Rate Optimization

• Optimize landing pages, forms, CTAs, and user journeys to improve conversion rates.
• Conduct A/B testing across ad creatives, messaging, and website experiences.
• Analyze customer behavior using Google Analytics, Tag Manager, Hotjar, Clarity, and other analytics platforms.

Marketing Analytics & Reporting

• Track KPIs including CPL, CAC, MQLs, SQLs, Pipeline Contribution, and Revenue Attribution.
• Build performance dashboards and generate actionable insights for leadership.
• Monitor campaign effectiveness and recommend continuous improvements.

Collaboration

• Work closely with Content, Product Marketing, Sales, and RevOps teams to align campaigns with business goals.
• Support product launches, feature releases, webinars, and strategic marketing initiatives.

Required Skills & Experience

• 8+ years of Performance Marketing experience, preferably in B2B SaaS.
• Hands-on expertise in Google Ads, LinkedIn Ads, Remarketing, and Display campaigns.
• Strong understanding of lead generation funnels and conversion optimization.
• Experience with Google Analytics, Google Tag Manager, HubSpot, and CRM platforms.
• Advanced analytical and reporting capabilities.
• Strong communication and stakeholder management skills.