CRO-Senior Manager

Company Overview:

Codilar is an award winning digital commerce agency that specializes in building enterprise-grade

ecommerce solutions for retail, B2B and B2C companies.We leverage powerful and flexible platforms

like Adobe Commerce, Pimcore, Fluent Commerce etc to build highly customized and fully integrated

omnichannel commerce platforms for our clients.

With over 250+ people, Codilar is headquartered in Bangalore with offices in Dubai, Singapore,

Calicut,and Kolkata. We are the ecommerce technology partners for brands such as Aldo, Carters, Coach,

Kate Spade, Reebok, Candere by Kalyan Jewellers etc. We believe in the Win-Win-Win philosophy which

ensures growth and success for our employees, our customers and our investors.

Company Website: www.codilar.com

Linkedin Profile: Codilar

Job Description:

We are seeking a Senior Manager CRO & Digital Experience to drive conversion growth and

enhance digital customer experiences across eCommerce platforms ( Magento/Adobe Commerce, Shopify

Plus etc.) & devices (Website, PWA & App). This role will focus on leveraging data, design strategy,

experimentation, and marketing technology to optimize customer journeys and deliver measurable

business impact for retail and eCommerce brands. The ideal candidate will bring a strong balance of

analytical thinking, UX understanding, and growth mindset to build and scale high-performing digital

experiences.

Key Responsibilities (15 Core Areas):

1. Enterprise CRO Strategy Leadership

Develop and implement full-funnel CRO strategies across:

Product pages

Category pages

Checkout flows

Mobile journeys

Campaign landing pages

Focus on revenue growth, AOV uplift, and conversion acceleration.

2. UI/UX Department Leadership

Lead the UI/UX team to:

Design conversion-focused user journeys

Improve usability, clarity, and trust signals

Balance aesthetics with performance

Standardize design systems across clients

Ensure UX decisions are backed by behavioral data.

3. Customer Journey Architecture

Map and optimize:

Awareness Consideration Purchase Retention journeys

Omnichannel experience flows

Cross-device continuity

Eliminate friction points in high-value retail journeys.

4. Experimentation & Testing Program Ownership

Build and scale an experimentation framework:

Hypothesis-driven testing roadmap

A/B & multivariate testing

Segmentation-based personalization

Statistical validity and reporting discipline

5. Retail & Category Intelligence

Deep understanding of:

Electronics, fashion, beauty, lifestyle, etc.

Category-specific buyer psychology

High-ticket vs impulse purchase behavior

Seasonal and promotional dynamics

Apply retail context to optimization decisions.

6. Hands-on experience optimizing:

Magento / Adobe Commerce

Shopify Plus

Headless commerce

PWA storefronts

Understand platform constraints and performance impact.

7. Web & Product Analytics Leadership

Own analytics ecosystem including:

GA4

Adobe Analytics

Heatmaps & session recording tools

Funnel analysis

Cohort & retention tracking

Translate data into business decisions.

8. Martech Ecosystem Architecture

Oversee integration of:

CDPs

Personalization engines

A/B testing tools

CRM systems

Attribution models

Marketing automation platforms

Ensure seamless data flow across systems.

9. Personalization & Segmentation Strategy

Develop personalization frameworks:

Behavioral segmentation

Audience clustering

Dynamic content delivery

Product recommendations

Focus on increasing LTV and AOV.

10. Performance & UX Technical Alignment

Collaborate with development teams to:

Improve Core Web Vitals

Reduce friction in checkout

Optimize mobile performance

Implement UX improvements without technical debt

11. Establish scalable:

Design standards

Testing frameworks

CRO playbooks

Conversion benchmarks

Create repeatable growth systems.

12. Client Leadership & Strategic Advisory

Engage directly with enterprise clients:

Present CRO roadmaps

Justify strategy & experimentation

Communicate KPIs clearly

Defend optimization decisions with data

Act as a trusted growth advisor.

13. Be accountable for:

Conversion rate improvement

Revenue per visitor

AOV increase

Cart abandonment reduction

Funnel efficiency

Tie CRO efforts to bottom-line outcomes.

14. Cross-Functional Alignment

Work closely with:

SEO

Performance marketing

Content teams

Sales & Account Managers

Development teams

Ensure holistic growth execution.

15. Innovation & Future-Readiness

Stay ahead in:

AI-driven personalization

Generative AI optimization

Predictive behavior modeling

Headless commerce trends

Emerging UX standards

Build future-ready retail growth frameworks.

Required Skills & Qualifications:

7-10 years experience in CRO, UX, or digital optimization

Proven leadership in eCommerce growth environments

Strong retail and category understanding

Deep knowledge of buyer psychology & behavioral science

Experience managing UI/UX & analytics teams

Strong presentation & enterprise client-facing capabilities

Expertise in experimentation & statistical analysis

Martech stack familiarity (CDP, personalization, automation)

Leadership Traits Expected

Strategic thinking with execution discipline

Strong analytical mindset

Ability to balance UX and business goals

Commercial acumen

Clear communicator with C-suite confidence

Tools & Platforms Experience:

GA4 / Adobe Analytics

Hotjar / Clarity / FullStory

Optimizely / VWO / Convert

GTM

CRM & CDP platforms

Personalization engines

Magento / Shopify Plus

Success Metrics (High-Level)

Conversion rate uplift

Revenue growth from CRO initiatives

Reduced cart abandonment rate

Increased AOV

Client retention & satisfaction

Testing velocity & experimentation impact

Other Details:

• Location: Bangalore(Onsite)