CRO Specialist (Conversion Rate Optimisation)

Hiring Requirement: CRO Specialist (Conversion Rate Optimisation)

Objective of this hire

We are hiring a CRO Specialist to directly improve revenue by optimising our website and funnel performance.

This is not a reporting or analytics role.

This is a problem-solving + execution role focused on improving conversion rates across the entire customer journey.

What this person will own

The candidate will be responsible for improving:

• Website Conversion Rate (CVR)
• Add-to-Cart and Checkout Completion Rates
• Landing Page Performance (especially for paid campaigns)
• Revenue per Visitor

They should be able to identify where users drop off and take ownership of fixing those gaps.

Ideal Candidate Profile

Experience

• 3 to 6 years in CRO or Growth
• Preferably from D2C, e-commerce, or high-traffic websites

Core Capability (Most Important)

• Ability to analyse funnels and identify drop-offs
• Strong understanding of user behaviour and buying psychology
• Experience in improving conversion, not just tracking metrics
• Hands-on experience with A/B testing and experimentation

We are not looking for someone who only creates reports or dashboards.

Tools & Technical Exposure

Candidates should have working knowledge of:

• Analytics tools: GA4, Mixpanel or similar
• Behaviour tools: Hotjar, Microsoft Clarity or similar
• A/B testing tools: VWO, Customfit, Optimizely or equivalent

Basic understanding of UX, landing pages, and Shopify is a plus.

Interested Candidate, share resume at hr@decodeage.com