CRM Growth Executive

Role Overview

We are looking for a data-driven and growth-oriented CRM professional who can own the

execution and optimization of CRM campaigns across multiple channels.

This role requires someone who understands user behaviour, campaign performance

metrics, and growth levers, and can independently drive CRM initiatives from ideation to

execution.

The ideal candidate should be comfortable working with data, analyzing trends, forming

hypotheses, and making decisions that improve engagement, retention, and conversions.

This role is ideal for someone who enjoys solving business problems using data and

customer insights.

Roles & Responsibilities

CRM Campaign Execution & Ownership

End-to-end execution of CRM campaigns across Push Notifications, Email, WhatsApp,

and SMS.

Ownership of campaign setup, scheduling, delivery, and performance tracking.

Ensure campaigns are executed accurately and aligned with business objectives.

Campaign Strategy & Experimentation

Design and execute A/B tests to improve campaign performance.

Identify opportunities to improve engagement, retention, and conversion metrics.

Continuously experiment with new ideas, messaging formats, and targeting strategies.

User Segmentation & Behavioral Insights

Define and build user segments based on behavior, engagement, and lifecycle stages.

Analyze user patterns and identify opportunities for better targeting and personalization.

Data Analysis & Performance Reporting

Analyze campaign performance across metrics such as CTR, conversion rate,

engagement, and revenue impact.

Develop reports and dashboards to track campaign performance and identify trends.

Translate numbers into clear insights and actionable recommendations.

Campaign Calendar & Planning

Manage and maintain the CRM campaign calendar in alignment with business priorities.

Ensure consistent and optimized communication frequency across channels.

Cross-Functional Collaboration

Work closely with product, creative, copywriting, and business teams to execute

campaigns effectively.

Communicate campaign performance and insights with stakeholders.

Required Skills

1-2 years of experience in CRM, lifecycle marketing, or growth marketing

Strong understanding of user behavior and customer lifecycle marketing

Hands-on experience executing CRM campaigns across Push, Email, WhatsApp, or

SMS

Ability to design and analyze A/B tests

Basic to intermediate SQL skills (ability to write queries and extract data)

Strong analytical thinking and data interpretation skills

Excellent stakeholder management and communication skills

High level of ownership and accountability

Comfortable working in a fast-paced, data-driven environment

Candidates who enjoy analyzing user behavior, experimenting with ideas, and using data

to drive decisions will thrive in this role.