Creative Strategist

About Company:

VeeFly is one of Indias fastest-growing bootstrapped success stories in the Creator-tech space. Weve scaled from 2 to 70+ global team members by staying lean and profitable.

As we pivot into an AI-first powerhouse, we are looking for a Creative Strategist who sits at the intersection of psychology, storytelling, and performance. You won't just "post content" you will define how a global AI brand looks, speaks, and wins in an increasingly crowded digital landscape.

Link

www.veefly.com

Job Summary:

Were looking for a Creative Strategist who sits at the intersection of ideas, culture, and execution. This role is for someone who understands branding, storytelling, and audience psychology, actively consumes international content, and knows how to turn insights into high-performing creative directions.

Youll work closely with video editors and designers to guide ideas from concept to execution, making sure the brand shows up consistently, creatively, and strategically across platforms like YouTube, Instagram, Facebook, TikTok, and X (Twitter).

Key Responsibilities:

Creative Strategy & Brand Direction

• Define and evolve VeeFlys voice, tone, and visual identity across platforms.
• Build content pillars and ad creative frameworks that scale, not one-off ideas.
• Decide what content we make, why it works, and how it converts.
• Track international content trends (US, UK, global creators) and adapt them fast.

Ad Creatives, Ad Copies & Content That Converts

• Create and guide high-performing ad creatives (hooks, angles, scripts, visuals).
• Write scroll-stopping ad copies, captions, and CTAs built for clicks and conversions.
• Understand the difference between viral content and revenue-driven content.
• Ensure creatives are on-brand, performance-led, and audience-aware.

Social Media + Analytics + ORM

• Oversee social media strategy and execution across all platforms.
• Read analytics like a language: reach, retention, CTR, engagement, sentiment.
• Handle ORM and community tone, comments, DMs, and brand perception matter.
• Kill underperforming formats without ego. Scale winning ones with intent.

Execution

• Work closely with video editors and designers to bring ideas to life, fast.
• Jump into Canva / Photoshop to create or tweak creatives when speed matters.
• Ensure the idea doesnt die in execution.

Who You Are

• 24 years in Creative Strategy, Copywriting, Content, or Social Media
• Youve worked on ad creatives + content + social media, not just one lane
• You understand analytics and performance, not just aesthetics
• You consume international content daily (US, UK, creators, YouTubers, ads)
• You can write hooks, scripts, ad copies, and narratives that move people
• You can execute quickly without compromising creative quality

Why Join VeeFly:

• High Autonomy: We are bootstrapped and profitable. You have the freedom to experiment and define the creative roadmap for a global brand.
• AI Frontier: Work at the cutting edge of AI-first marketing, exploring how AI and human creativity can combine to build a legendary brand.
• Global Impact: Your strategies will influence how millions of creators interact with technology to grow their own dreams.

To apply please share your resume at hr@veefly.com