Creative Strategist

Job Title: Manager - Creative Strategy

Company: LWYD Interactive

Location: Bangalore

Job Type: Full Time

Role:

As a Manager - Creative Strategy, you will be the driving force behind innovative and data-driven marketing campaigns. Youll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities:

• Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Team Management:Lead and oversee a team of junior creative strategists ensuring seamless collaboration, high-quality deliverables, and adherence to project timelines and brand standards.
• Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
• Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
• Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
• Brand Development: Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills:

• Proven experience(6-10Years) as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment is mandatory.
• Proven experience in leading teams of junior creative strategists.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives, translating insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

• Experience in Alcobev / FMCG / Luxury Brands.
• Background in psychology, marketing, or communications is advantageous.

Why work with us?

• Work with a dynamic, innovative team passionate about storytelling and creativity.
• Opportunity to work on diverse, high-impact projects.
• A collaborative and growth-driven work environment.