Creative Strategist

As part of the hiring process for the Creative Strategist role, wed like you to complete a short assignment to understand your thinking around content strategy and Instagram growth.

Context

Assume you are managing the Instagram account of an EdTech brand teaching coding, math, and English to kids aged 616 (target audience: parents in the US/UK).

The account currently has 123K followers, and the goal is to grow it to 500K followers in 12 months.

1. Content Strategy

Briefly explain:

• What 34 content pillars you would focus on
• What type of content would drive followers and shares

2. Content Frequency

What would be your weekly posting plan?

Include:

• Reels per week
• Carousel posts
• Stories
• Any other formats you would use

Explain your reasoning briefly.

3. Content Ideas

Share 5 Instagram Reel ideas that could perform well for this audience. (please share Links)

Each idea should include:

• Hook (first line)
• Topic
• Why it could go viral

4. Reel Script

Write short Reel script (3060 seconds) for topics suggest by you.

5. Meta Ads (Short Answer)

Give examples of 5 good meta ads. Reasons why it would work for Codeyoung?

This assignment will help us evaluate your creative thinking, understanding of Instagram growth, and ability to translate ideas into content.

Looking forward to your submission.