Creative Lead – Performance Ads (D2C)

Creative Lead Performance Ads (D2C)

Location: Noida (On-site)

Role Summary

We are looking for a Creative Lead who can build and scale a high-performing ad creative engine.

Your job is not to make creatives look good.

Your job is to make creatives generate revenue.

What You Will Own

* Ad creatives across Meta, Google, YouTube

* Hooks, angles, messaging

* Creative testing pipeline

* UGC content strategy

Key Responsibilities

1. Creative Strategy

* Identify winning angles:

* Problem-solution

* Emotional hooks

* Urgency / fear / aspiration

* Develop multiple ad concepts weekly

2. Script & Hook Writing

* Write high-converting:

* Ad scripts

* Hooks (first 3 seconds)

* Headlines

3. Creative Production

* Work with:

* Video editors

* Designers

* UGC creators

* Ensure fast output of creatives

4. Testing Engine

* Launch 2050 creatives per week

* Kill losers fast, scale winners

* Constant iteration

5. Performance Alignment

* Work with Performance Head

* Analyze:

* CTR

* Hook rate

* Conversion

6. UGC & Content System

* Build pipeline of:

* Influencers

* Real users

* Testimonial content

What Were Looking For

* 37 years in:

* Performance creatives / D2C ads

* Strong understanding of:

* Consumer psychology

* Hook writing

* Experience in:

* Meta ads creatives

* Short-form video

Must Have

* Can show winning creatives (with metrics)

* Understands what makes people click & buy

* Fast execution mindset

Compensation

* Fixed + performance bonus

* Linked to:

* CTR improvement

* CAC reduction (indirect)

* Winning creatives scaled

Important

If you only design or edit without understanding performance, this role is not for you.

4. KPIs (Very Important)

* CTR (Click-through rate)

* Hook retention (first 3 sec)

* CPC

* Conversion rate from creative

• * % of winning creatives

Email - ak@astroarunpandit.org