Creative Lead

Company Description & Culture Code

https://optima.ai/talent

The Idea

Optima serves the top 1% of Indians so the brand register has to land on first glance with people who recognize editorial craft when they see it - unlike anything in fintech. That's the surface this role owns.

Role Description

We are recruiting a Creative Lead to be Optima's one-person media arm (enough taste to set the register + enough craft to ship most of it themselves):

• Own the creative output end-to-end: launch videos, ads, Mission 47 (https://optima.ai/mission47) infotainment, and the broader content engine that sits under the Founder's voice. Whether the work is shot, cut from stock, or generated with AI, the bar is the same
• Ship hands-on as the default, use agencies to compress timelines: the work moves faster than any in-house solo operator could produce, but your hands stay on enough of it to direct the rest with conviction
• Set the editorial register and hold it: copy, hooks, visual direction, and aesthetic discipline across every surface - restraint where the category defaults to noise
• Take responsibility for Optima's social presence: whether you ship it directly or scope it out is your call; the voice and consistency are yours either way
• Work alongside the Growth PM on surfaces critical to acquisition and activation

Who This Is For

• You have 4+ years shipping creative work end-to-end at premium consumer, brand-led, or media companies, indie creative studios, in-house at a brand the market already respects on aesthetic
• You've shipped at least one piece of work that landed beyond its brief - a launch video that defined how a company was perceived, a campaign that travelled organically, an aesthetic that competitors started copying
• You can produce range: editorial work with traditional frames when that's right, AI-native production when that's right, and you know the difference
• Outcomes (driven by taste and agency) matter more than pedigree
• Or something untraditional that trumps all of the above

What This Isn't

• Not a Creative Director: no team to manage on day one; the work is making, not directing
• Not a brand strategist: positioning is set; this role expresses it
• Not an agency lead: agencies help with speed, but the direction and the standard live with you
• Not a social media manager: voice ownership is part of the role, but daily community work isn't the centre of it

Compensation Highlights

• Top-of-market compensation
• ESOPs
• Health insurance

Contact

Share one piece of work that you're proudest of, and why, directly with us at talent@optima.ai.