Creative Head

About the Role

Markets of India at SPR City is seeking a highly creative, dynamic, and experienced Creative Head to lead the complete creative and visual communication department for one of Indias largest commercial marketplace and retail destinations.

The ideal candidate should possess strong expertise in branding, design strategy, visual storytelling, digital creatives, ATL & BTL campaigns, event branding, and real estate marketing communication. The role demands leadership capability to manage a multidisciplinary creative team including graphic designers, video editors, and 3D visualizers while ensuring world-class creative output across all platforms.

Key Responsibilities

Creative Strategy & Brand Communication

• Lead the overall creative vision and brand communication for Markets of India & SPR City.
• Develop innovative and impactful visual concepts aligned with marketing and business objectives.
• Ensure consistency in branding across all online and offline communication channels.
• Create high-quality visual storytelling for campaigns, launches, promotions, leasing activities, and events.

Design & Creative Execution

• Oversee the creation of:
• Social media creatives
• Digital advertisements
• Print advertisements
• Outdoor branding
• Hoardings & signage
• Brochures & flyers
• Presentation decks
• Event branding materials
• Retail & leasing promotional creatives
• Motion graphics & videos
• Website visuals & landing page creatives
• Ensure all creatives meet premium commercial real estate and retail branding standards.
• Guide the team in producing visually compelling and conversion-oriented creatives.

ATL, BTL & Event Branding

• Lead creative execution for:
• ATL campaigns
• BTL activities
• Mall promotions
• Marketplace campaigns
• Brand activations
• Events & exhibitions
• Seasonal & festive campaigns
• Coordinate with marketing, leasing, and event teams for campaign execution.

Team Leadership & Management

• Lead and manage a team of:
• Graphic Designers
• Video Editors
• Motion Graphic Artists
• 3D Visualizers
• Creative Agencies & Vendors
• Assign tasks, monitor timelines, and ensure quality control.
• Mentor and develop the creative team for continuous improvement.
• Maintain a collaborative and high-performance creative culture.

3D Visualization & Spatial Branding

• Oversee 3D visualizations for:
• Mall branding concepts
• Retail space presentations
• Event setups
• Experience zones
• Promotional installations
• Coordinate with architects, marketing teams, and vendors for design execution.

Software & Technical Expertise

• Strong working knowledge of:
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Adobe InDesign
• Adobe Lightroom
• Figma
• Coreldraw
• Blender / 3ds Max / SketchUp (preferred)
• Understanding of printing standards, production processes, and large-format branding execution.

Required Skills & Competencies

Core Skills

• Creative Direction
• Branding & Visual Identity
• Graphic Designing
• Video Editing & Motion Graphics
• Campaign Conceptualization
• Visual Storytelling
• Print & Digital Design
• ATL & BTL Branding
• Event Creative Management
• Typography & Layout Design
• Creative Project Management

Leadership Skills

• Team handling & leadership
• Vendor & agency coordination
• Creative planning & execution
• Time management & multitasking
• Attention to detail
• Strong communication & presentation skills

Preferred Industry Experience

Candidates with prior experience in:

• Commercial Real Estate
• Shopping Malls
• Retail Industry
• Real Estate Marketing
• Advertising Agencies
• Event & Experiential Marketing

will be highly preferred.

Qualification

• Bachelors Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or related field.
• Certifications in design software, animation, or visual communication will be an added advantage.
• Experience- 10-12 yrs

What We Are Looking For

• A visionary creative leader capable of building premium visual experiences.
• Someone who can transform ideas into impactful campaigns and elevate the brand presence of Markets of India digitally and physically.
• A highly organized professional with strong design aesthetics and leadership qualities