Creative Director

Creative Director - Copy

Location: Bangalore (K12 Yeshwanthpur)

Experience: 10+ years

Orchids The International School is one of Indias largest and fastest-growing K-12 school networks, known for blending academic excellence with innovation. With a strong national presence and significant media investments, it offers a powerful platform for creative professionals to build work that is seen, remembered, and talked about.

Overview

We are looking for a Creative Director - Copy who can lead the voice of the brand across every touch point. This is a senior leadership role for someone who understands storytelling at scale, someone who can think big, write sharp, and craft narratives that influence perception, drive engagement, and build long-term brand equity.

Key Responsibilities

Lead the Copy & Content Function

Own the brand voice, tonality, and messaging framework across platforms

Build, mentor, and manage a team of copywriters and content creators

Drive Integrated Campaign Thinking

Conceptualize and execute 360 campaigns across:

Television (TVCs)

Print (newspapers, magazines)

Out-of-home (billboards, transit media)

Digital (performance, social, video)

Short-form content (Reels, YouTube Shorts, etc.)

Strategic Storytelling

Translate brand strategy into powerful, insight-led creative ideas

Develop narratives that resonate with parents, students, and educators

Creative Leadership

Collaborate with design, video, and marketing teams to deliver cohesive campaigns

Act as a creative gatekeeper ensuring high standards across all outputs

Content Innovation

Push boundaries in storytelling formats and content styles

Stay ahead of cultural, digital, and platform trends

Ideal Candidate

Experience:

10+ years in copywriting/content/creative roles

Background in leading agencies or established brands

Proven experience across all advertising formats (ATL + BTL + Digital)

Strong command over English; proficiency in at least one additional Indian language (Hindi, Kannada, Telugu or Tamil or others) is a plus

Ability to craft both big campaign ideas and sharp tactical copy

Experience managing teams and driving creative excellence

Ability to influence cross-functional stakeholders

Strategic Outlook:

Strategic thinker with a deep understanding of consumer behavior

Obsessed with craft, detail, and originality

Comfortable working in a fast-paced, high-visibility environment

Work on large-scale campaigns with significant media budgets

Your work will be visible across TV, print, outdoor, and digital platforms nationwide

Opportunity to shape the voice of a category-defining education brand

A platform to create impactful, purpose-driven storytelling at scale