Creative Designer

Toffee Coffee Roasters is one of the fastest growing at-home coffee brand selling through its website, quick commerce and marketplaces. TCR has sold over 4Lacs+ units of coffee and sells across sub categories of coffee: Whole Beans, Ground Coffee, Drip Bags, Cold Brew, Speciality Instant, Filter Coffee & More. TCR also appeared on Shark Tank Season 3 and has grew multifold since then.

Location: Bengaluru

Company: Toffee Coffee Roasters

Experience: 1+ year, preferably with a D2C brand

Type: Full-time

About the Role

• We are looking for a highly creative, self-driven, and execution-oriented person who can help us build high-performing visual content across Meta ads, product packaging, social media, and brand campaigns.
• This role is ideal for someone who understands how D2C brands communicate visually, can design scroll-stopping ad creatives, shoot and edit short-form videos, and also think deeply about packaging, product presentation, and brand storytelling.
• You should be someone who does not just wait for briefs, but can come up with creative ideas, references, formats, hooks, and visual directions on your own.

Key Responsibilities

• Design Meta ad creatives for performance marketing campaigns.
• Create static and video creatives for Instagram, Facebook, website, marketplaces, and quick commerce.
• Shoot and edit short-form videos, reels, product demos, founder-led content, and lifestyle content.
• Work on product packaging concepts, layouts, labels, sachets, boxes, and other brand collaterals.
• Use tools like Adobe Premiere, Photoshop, Adobe Illustrator and other video/design tools to create fast, high-quality creatives.
• Use AI creative generation tools to create product mockups, lifestyle visuals, campaign ideas, and ad concepts.
• Think independently and bring fresh creative ideas for campaigns, launches, offers, and new products.
• Understand what makes a creative work for a D2C brand strong hooks, clear product communication, premium visuals, and conversion-focused design.
• Collaborate with marketing, product, and founders to turn ideas into high-quality creatives quickly.

What Were Looking For

• 1+ year of experience working with a D2C, FMCG, fashion, beauty, food, beverage, or lifestyle brand.
• Strong sense of design, layout, typography, colors, and visual hierarchy.
• Excellent video editing skills for short-form content and performance ads.
• Excellent shooting skills using a phone/camera, including framing, lighting, product composition, and content creation for digital platforms.
• Experience with Photoshop, Illustrator, Premiere, Canva, InShot, Edits, CapCut, or similar tools.
• Comfort with AI tools for creative generation and ideation.
• Ability to create fast, testable creatives for Meta ads.
• Interest in packaging design and product storytelling.
• Ability to work independently, take ownership, and generate ideas without needing constant direction.
• Strong aesthetic sense and understanding of premium consumer brands.
• Basic understanding of key marketing metrics (ROAS, CTR, CPC, CPM etc)