Creative Designer

Role Overview

We are looking for a Creative Designer to lead visual content creation across Yoga Circles social media, CRM, and engagement channels. This role will focus on creating high-quality short-form videos, social-first creatives, and static designs that drive engagement, brand consistency, and user action.

The ideal candidate understands digital consumer behavior and knows how to create platform-native content for Facebook, Instagram, YouTube, WhatsApp, and CRM channels. This role requires strong visual storytelling skills, fast execution, and the ability to create content optimized for both engagement and conversion. This is a build with AI role, where deep comfort

This person will work closely with Growth, Communication, Social Media, CRM, and Community teams to bring campaigns, engagement journeys, and brand storytelling to life visually.

Key Roles & Responsibilities

1. Video Editing for Social Platforms

• Edit short-form and long-form videos optimized for Facebook, Instagram, and YouTube
• Create engaging reels, promotional videos, educational edits, and platform-native content
• Optimize video hooks, pacing, captions, transitions, and storytelling for engagement and retention
• Repurpose content across multiple social formats and channels
• Collaborate with marketing and content teams to execute campaign and engagement creatives across the required channels and collateral adapts

2. Static Graphic Design for CRM & Social

• Design static creatives for WhatsApp, CRM campaigns, social media, and engagement journeys - using AI tools effectively to boost productivity and creative output at scale
• Create visually compelling assets for reminders, lifecycle campaigns, promotions, and announcements
• Develop templates and scalable design systems for recurring communication needs
• Ensure all visuals align with Yoga Circles brand identity and tone
• Support campaign launches, product communication, and engagement initiatives with high-quality design assets

3. Brand Consistency & Creative Execution

• Maintain visual consistency across social, CRM, and user-facing communication channels
• Contribute to the evolution of Yoga Circles visual language and digital brand presence
• Collaborate with Social Media, Growth, and Community teams on creative strategy and execution
• Stay updated on platform trends, content formats, and design best practices
• Balance fast-turnaround execution with strong creative quality and storytelling

Skills & Qualifications

• 35 years of experience in video editing, graphic design, or digital creative roles.
• Strong proficiency in tools such as Premiere Pro, After Effects, Photoshop, Illustrator, Canva, or similar platforms.
• Strong proficiency in marketing AI tools
• Experience creating content for Facebook, Instagram, YouTube, WhatsApp, and CRM channels.
• Strong understanding of social-first storytelling and platform-native content formats.
• Ability to manage multiple creative projects in a fast-paced environment.
• Strong visual design sense, typography, and communication skills.