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Copywriter

upGrad

2 - 5 years

Bengaluru

Posted: 24/05/2026

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Job Description

Role Overview:


We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.


Key Responsibilities:


  • Translate brand briefs into clear and compelling creative concepts and scripts.
  • Write engaging copy for digital campaigns across social media, video, and branded content.
  • Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
  • Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.
  • Maintain project trackers, approvals, and campaign documentation.
  • Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
  • Ensure brand voice and messaging remain consistent across all campaign assets.
  • Develop campaign summaries and case studies for internal learning and brand reporting.


Requirements:


  • 5+ years of experience in copywriting, content production, or creative coordination.
  • Strong writing skills across digital, social, and video formats.
  • Ability to translate brand briefs into strong creative ideas and narratives.
  • Good understanding of digital video formats and production workflows.
  • Excellent communication and feedback management skills.
  • Highly organized with the ability to manage multiple stakeholders and timelines.
  • Comfortable working in fast-paced, collaborative environments.

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