Copywriter

Job Title: Junior/Mid-Level Copywriter

Location: Gurugram (On-site)

Experience: 14 Years

CTC: 56 LPA

About the Role

We are looking for a creative and detail-oriented Copywriter to join our content team. The ideal candidate should have a strong command of written English, a flair for storytelling, and the ability to craft compelling copy across digital platforms. This role is focused on brand communication, advertising, social media, and marketing content rather than SEO writing.

Key Responsibilities

• Write clear, engaging, and persuasive copy for digital campaigns, social media, websites, emailers, presentations, and marketing collateral.
• Develop creative concepts and campaign messaging in collaboration with designers and marketing teams.
• Create content that aligns with brand voice, tone, and communication objectives.
• Write ad copies, taglines, scripts, captions, and promotional content for various platforms.
• Proofread and edit content to ensure accuracy, consistency, and quality.
• Adapt messaging for different audiences, channels, and formats.
• Conduct basic research to understand client industries, products, and target audiences.

Requirements

• 14 years of experience in copywriting, content writing, advertising, or brand communication.
• Excellent written and verbal communication skills in English.
• Strong creative thinking and storytelling abilities.
• Ability to write concise, impactful, and audience-focused content.
• Experience working with marketing, branding, advertising, or creative agencies is preferred.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A portfolio showcasing creative writing, campaign work, social media content, ad copies, or brand communication pieces.

Preferred Qualifications

• Experience in digital marketing, advertising, branding, or creative communications.
• Familiarity with social media trends and content formats.
• Understanding of consumer behavior and marketing communication principles.

What We Are Looking For

• Someone who can think beyond generic content and create impactful brand narratives.
• A creative individual with a strong sense of language, tone, and messaging.
• Candidates with experience in advertising, brand communication, social media content, or campaign ideation.

Note: This is not an SEO content writing role. Candidates whose primary experience is in SEO blogs, keyword optimization, or search-focused content writing may not be the right fit for this position.