Copywriter

About the Company

We are looking for a strategic and versatile Content Writer to shape communication across all customer touchpoints. You will define the brand voice, craft compelling product narratives, and create high-impact content across social media, marketplaces, performance marketing, and educational platforms. The role focuses on building clear, benefit-driven messaging that communicates musculoskeletal health solutions by translating clinical and functional product value into simple, engaging, and conversion-focused content. The ideal candidate understands platform-first writing, education-led storytelling, and how strong communication drives both brand authority and business growth.

About the Role

The role focuses on building clear, benefit-driven messaging that communicates musculoskeletal health solutions by translating clinical and functional product value into simple, engaging, and conversion-focused content.

Responsibilities

• Social Media & Video: Write high-engagement scripts for social media content (Reels, short-form video, product explainers, and educational content).
• Platform Copy: Create platform-native copy for social media, performance ads, websites, and marketplaces.
• Product Messaging: Develop product-focused messaging that communicates benefits, outcomes, and use cases clearly.
• Clinical Simplification: Translate complex clinical and ergonomic concepts into simple, relatable narratives for a layperson audience.
• Long-form Content: Write articles, thought leadership pieces, and brand communication materials.
• Performance Marketing: Develop product listings, marketplace content, and conversion-focused copy to drive lead generation.
• AI Integration: Use AI tools to accelerate research, ideation, and draft creation while maintaining quality and authenticity.
• Cross-functional Collaboration: Partner with design, product, and marketing teams to align messaging with brand and campaign direction.