PLEASE NOTE:- THIS WILL BE AN CONSULTANT ROLE

*About the role*

Pinkvilla Buzz is a short-form, non-fiction, creator-led entertainment app built for a

Gen Z audience that lives and breathes pop culture. We are looking for a sharp, fast,

pop-culture-fluent writer who can own the voice of the app across every touchpoint

from the push notification that pulls someone back in, to the social post that goes

viral, to the press note that lands a headline.

You will be the connective tissue of how Buzz sounds everywhere it speaks.

*What you will do*

- Write CLM / lifecycle copy push notifications, in-app messages, email, and SMS

across onboarding, engagement, re-engagement, and win-back journeys, with a

focus on driving opens, taps, and retention.

- Craft social post copy across Instagram, YouTube, Snapchat, X, and emerging

platforms captions, hooks, threads, and reactive/trend-led content that earns

shares.

- Develop media and PR communication press releases, media announcements,

launch notes, and partner/brand communication.

- Write any other app-facing or brand communication as needed app store

descriptions, feature announcements, community/Circles messaging, microcopy, and

campaign lines.

- Adapt a single message across formats and platforms without losing the core idea

or the brand voice.

- Collaborate with growth, product, design, and editorial teams to turn briefs into copy

that performs and ships on time.

- Track what works partner with growth on A/B tests for CLM and social copy, and

iterate based on performance data.

- A genuine pulse on Indian and global pop culture, celebrity, entertainment, and

internet trends.

- Mastery of short-form writing you can say more in 8 words than most people do

in 80.

- Range: you can be witty on social, persuasive in a push notification, and credible in

a press release.

- Understanding of app funnels, retention, and how copy drives behaviour

(CLM/CRM tooling experience like MO Engage, CleverTap, or Web Engage is a

plus).

- Excellent command of English; comfort writing in Hinglish and culturally-coded tone

for Gen Z.

- Speed, ownership, and the ability to juggle multiple briefs without dropping quality.

*Nice to have*

- Experience writing for OTT, short-form video, or creator-economy platforms.

- A track record of copy that went viral or measurably moved a metric.

Copywriter