Copywriter Associate

Copywriter Associate

Location: Fort area, Mumbai (On-site)

Role type: Full-time

Timings: 9:45 am to 7:30 pm

Website: rooftopapp.com

About Rooftop

Rooftop is India's #1 marketplace for everything creative. From original folk and tribal paintings to artist-led courses and cultural experiences, we bring India's living art traditions to a new generation. Our content is how millions discover this world, and we want you shaping what they see.

What you will do

• Write copy across the full funnel: Meta and Google ads, landing pages, product listings, emails, WhatsApp campaigns, and app notifications
• Craft hooks, scripts, and captions for reels, voiceovers, and video ads with the content team
• Translate campaign briefs into sharp, conversion-focused copy that still sounds human
• Write about artists, artworks, and experiences in ways that feel authentic, not salesy
• Contribute to long-form content: blogs, newsletters, and brand storytelling when needed
• Maintain a consistent brand voice across every channel and format
• Test, measure, and rewrite: use performance data to make every next line better

Who we are looking for

• 1 to 3 years of copywriting experience at a brand, agency, or D2C startup
• A portfolio that shows range: performance copy, social copy, and at least some long-form
• Strong command of English; working Hindi is a big plus for ad scripts and translations
• An ear for internet language and an eye for what makes people stop scrolling
• Comfort with deadlines, feedback, and multiple parallel campaigns
• A genuine love for art, culture, and storytelling. If Indian folk art excites you, even better

What you get

• Ownership of copy for a fast-growing consumer brand with national reach
• Direct exposure to artists, art forms, and campaigns spanning e-commerce, education, and cultural tourism
• Mentorship from the founding and marketing team
• A clear growth path into senior brand and content roles

You can also send your resume plus a portfolio or 3 to 5 writing samples (ads, captions, landing pages, or anything you are proud of) to hr@rooftopapp.com